This page lists just a few of the materials CCA’s Marketing & Creative Services team produces.

Ads

See Advertising for details.

Postcards, Posters & Brochures

You should plan your poster, postcard, or brochure at least one semester in advance. There are always exceptions depending on the piece, of course, but generally all printed pieces should include: CCA's logo, the full college name, a design credit, a prominent URL for the call to action, a recycled paper statement, the "Sign up at . . ." item directing people to subscribe to CCA's e-newsletters, and a Facebook logo or link, or both.

If the piece is being bulk mailed, it will need an indicia and the San Francisco return address with the full school name spelled out. There are many other U.S. postal guidelines related to the design of mailed pieces, and our team will work with you to make sure your piece complies with them.

Email blasts

You should plan your email blast as far in advance as possible. Distribution lists are generated in conversation with Barbara Jones in Advancement. Our team generates the actual email and hits "send." Most emails include a header graphic and a footer graphic. Generally, the header should be 600 x 150 pixels and include "California College of the Arts." The footer should be 600 x 50 pixels and include a CCA logo and "cca.edu".

Contact us for more detailed guidelines and advice before you hire a designer to create a visual identity for your email blast.

Videos

Video is one of the most effective forms of marketing today. CCA is committed to video as a key vehicle for promoting the college and its programs. Videos are created by our Sputnik Design Studio, film students, or professional firms, depending on the budget. Videos should be under three minutes, have a clear goal and message, and use the CCA logo, the full college name, and a prominent URL for the call to action.

Visit CCA's YouTube Channel for examples of our college videos.

If you are interested in creating a promotional video for your program, please contact Director of Marketing Clay Walsh to discuss.

Please use this video release form (PDF) when filming subjects for video.

Books

Before you begin your book project, please carefully review this page devoted to large publications. It contains much useful information to help you plan as well as a sample colophon, image permission request, and more.

Also before you begin: Ask yourself if print-on-demand may serve your purposes and save trees!

If you have any doubts about whether the digital images you are collecting are of sufficient quality for print, we've written a handy [tutorial] (/about/administration/communications/marketing-creative-services/image-guide) on working with digital images.

Then, regardless of how involved Communications is in your book, you will need to contact us for a final sign-off on the colophon and outside cover. Your book must contain a CCA logo somewhere.