CCA Alumna Takes Second in Dyson-IDSA's 2008 Eye for Why Competition
San Francisco, April 14, 2008
California College of the Arts alumna Christine Miller Kelly took second place in the 2008 Dyson-IDSA Eye for Why design and engineering competition, a joint effort between Dyson, Inc. and the Industrial Designers Society of America.
The competition's goal is to challenge industrial design students to create a problem-solving domestic product that upholds Dyson's stated commitment to "intelligent, function-first design."
Christine's award-winning entry, Flux, was a senior studio thesis project created to investigate the theme of metamorphosis. Her project is a redesigned breast-milk pump that is inspired by her recent transition to motherhood.
Christine's design features a simple, hands-free, compact design that is less clinical than other U.S. marketed breast pumps. Flux is designed to offer enhanced user-friendliness, reflect heightened femininity, and be more dignified.
When asked about her inspiration for the product, Christine explains, "I wondered why this beautiful process of collecting mother's milk for her baby isn't celebrated."
The promising designer will receive $2000, in addition to adding this honor to her Eye for Why award shelf, as this is her second Eye for Why competition win: she placed third in 2005 for her Acorn, an acorn-shaped coffee grinder.
Christine graduated from CCA in 2007 and has remained in the Bay Area working as a freelance designer.
For complete program information, visit CCA's Industrial Design Program online.
CCA alumni Christine Miller Kelly's Flux breast pump
Second-place winner in 2008 Dyson-IDSA Eye for Why competition