GRAPH360 MH: GD History & Theory

Graphic Design History and Theory critically investigates the culture in which graphic design has evolved since the early twentieth century. This seminar is a theory-based introduction to interpreting graphic design in its broader political and economic context in (mostly Western) culture. We will evaluate the complex influences exerted by graphic design on popular culture at micro and macro scales (from typography to culture). Guided by important 20th century critical texts woven into direct enquiries into the familiar manifestations of graphic culture, we will critique the role of ethics in graphic design production, consumption, and representation. With consumerism understood as a driving force in the development and circulation of images since the early twentieth century, we will examine critically the recent proliferation of the visual and verbal language in ever-the-same, omnipresent branding. Our readings provide a basis for critique that suggests connections/ tensions among authors, and help the student prepare intellectually for (or enhance) the graphic design thesis course. Note: The reader is available in the SF library.