This course is designed to help business leaders increase their effectiveness by learning the fundamental principles that underlie market economics. The course begins with an overview of neoclassical microeconomic theory, such as supply-and-demand theory, market capital, profit and production maximization, types and structures of organizations and markets, market failures and inefficiencies, and the economic understanding of ""the public good."" It also explores new approaches to integrating and measuring economic impacts for human and natural capital - not only financial capital - and examines how design and innovation can drive strategic value for an organization, as well as for the market as a whole.