Gray Holland, principal of Alchemy Labs, has a wide range of talents that runs from the creative and artistic conceptions of design and digital sculpting for clients' projects to the production of said projects with flawless precision. Throughout his career Holland has taken his inspiration from science and technology, as well as nature and art. Before founding Alchemy Labs, Gray was a designer with General Motors, where he worked on various production designs, including projects for Chevrolet and Cadillac.

"At Alchemy Labs, we seek meaning in our work, the world around us, and objects of design. When clients come to us and express their needs, we take on their projects knowing patterns and symbols beneath the surface of things are waiting to be discovered and enjoyed. Our skill is in finding a range of possibility for every design—developing form language that embeds a deeper understanding (that can be felt)—in the expression of a product. By first honoring and then transcending aesthetics, we create the authentic experience people are longing for."