Jens Hoffmann

Jens Hoffmann is the director of the Wattis Institute for Contemporary Arts at California College of the Arts in San Francisco.
From 2003 to 2007 he was the director of exhibitions at the Institute of Contemporary Arts in London. He has curated over three dozen exhibitions internationally since the late 1990s. In 2011 he curated, with Adriano Pedrosa, the 12th International Istanbul Biennial. In 2010 he co-curatored, with Harrell Fletcher, the People's Biennial at five U.S. museums, organized by Independent Curators International in New York. In 2009 he co-curated the 2nd San Juan Triennial, Puerto Rico, as well as founded The Exhibitionist: A Journal for Exhibition Making. He was nominated by the Menil Collection in Houston for the Walter Hopps Award for Curatorial Achievement in 2008.
Emerging, unusually, from a training in theater rather than art history or curatorial studies, Hoffmann has used his directorial knowledge in particular to articulate his unique approach to curating. Of key importance for all of his exhibitions is the actual staging of the experience -- ranging from the design of the space and installation, the conceptualization of the catalog and related programming, to the attention paid to the performance of the work itself. The so-called stage set, or rather the exhibition space, site, or geographical location is itself an important factor in the development of his ideas that respond to both time and place.
Hoffmann takes into account both the larger historical and sociopolitical context in which an exhibition takes place as well as the relevant curatorial or art historical relationships pertaining to a project. Using the ideas and strategies of artists, in particular conceptual art, and applying this approach to a curatorial idea of the author is a defining characteristic of Hoffmann’s work and results in a highly unique practice and personalized exhibition history reflective of a creative development not dissimilar to that of an artist.
He is an assistant professor in CCA's Graduate Program for Curatorial Practice in San Francisco, a guest professor at the Nova Academia di Bella Arti in Milan, and an adjunct faculty member of the Curatorial Studies Program of Goldsmiths College, University of London.
Hoffmann was trained as a theater director and studied stage directing, dramaturgy, and cultural sociology at the Ernst Busch School for Performing Arts in Berlin. He holds an MA in theater from DasArts -- School for Advanced Research in Theatre and Dance Studies at the Amsterdamse Hogeschool voor de Kunsten, Amsterdam.
He has written more than 150 articles on art and curatorial practice for art magazines and museum publications over the last decade. His most recent books include The Next Documenta Should be Curated by An Artist (Revolver 2004, Frankfurt) and Perform, coauthored with Joan Jonas (Thames & Hudson 2005, London). He is currently working on SHOW TIME (Thames & Hudson 2011, London).
Assistant Professor, Curatorial Practice
BA, School for Performing Arts Ernst Busch, Berlin; MA, DasArts -- School for Advanced Research in Theater and Dance Studies, Amsterdam
Contact: jhoffmann@cca.edu