Rana Cho is a consumer-focused brand strategist with over 15 years’ experience in high-tech, consumer, and business-to-business industries. She started and ran her own qualitative research agency, Gingerworks, for seven years, creating brand and consumer research strategies for such clients as Zynga, Clif Bar, and simplehuman.
Prior to Gingerworks she managed UI/UX and content strategies for Electronic Arts and consumer product communications strategy and developer community relations for Palm. In addition to Gingerworks, she managed consumer-based brand strategy for clients such as Cirque du Soleil, Teen Vogue, and Gap.
Maintaining a broad palette of clients and research in order to cross-pollinate emerging trends in virtual, interactive, and traditional industriesk, she also encourages companies to create and evolve customer relationships via qualitative feedback and strategic inquiry.
Her work has been cited in such publications as Pew Internet & American Life Project: Teens, Videogames, and Civics 2008 and ArcCA, AIA’s California chapter publication. She is a frequent guest lecturer for events ranging from UC Berkeley's PLAY Conference to the Present/Future Summit (Center for Asian American Media). She was a finalist in GamesBeat 2009’s Who’s Got Game new business concept pitch competition, and semi-finalist in Hub Ventures 2010.
Rana holds a dual bachelor of arts degree in Visual Arts and English Literature from Brown University, and a master’s degree in Korean Studies from Yonsei University.
Senior Lecturer, Design MBA