Two California College of the Arts faculty members, each dedicated to following participants throughout their experience, will command the Leading by Design Fellows Program.

• Susan Worthman, Director and lead faculty
• Elizabeth Glenewinkel, lead faculty
• Guest Faculty

Leading by Design Fellows Program Faculty

Susan Worthman

sworthman@cca.edu

Susan Worthman is a sustainable-systems strategist, writer, researcher, and policy advocate. She consults with businesses and public agencies, helping to accelerate shifts to sustainable systems and practices within their core operations. Much of her current work and research centers on the big, gnarly question of what success and growth look like in a post-consumerism society -- and by what and whose measure this is determined.

No stranger to issues of the environment, social justice, and “liveability,” Worthman began her career in Washington DC, developing neighborhood revitalization strategies, programs, and policies for urban centers across the United States. A twist of fate brought her to San Francisco, where over the course of the next 20 years, she made substantial use of the region’s noted acceptance of (repeated) self-reinvention.

In fields as varied as design, high tech, and artisan foods, Worthman honed skills in business development, organizational management, marketing, and sales.

In the 1990s she managed an international, multicity collaboration among the American Institute of Wine & Food, VISA International, and top U.S. and European chefs to showcase the benefits and variety of regional food sheds. Worthman then served for five years as the CEO of a business trade association for the internet industry that gained international stature, along with a U.S. Department of Commerce award for export promotion.

In 1998 Worthman became the senior director of strategic business for a division of Ziff-Davis, spearheading developer acquisition projects for IBM and Intel, among others. Over the next decade she worked in senior management positions with dot-com and high-tech software start-ups, directing market and business development.

Most recently she served as the senior director of U.S. operations for a Dutch artificial-intelligence software manufacturer, where she negotiated licensing deals, guided product development with U.S. and Dutch engineering teams, and advised senior management on U.S. market strategy.

Worthman is a published author of peer-reviewed articles, technical white papers, and industry analyses, most recently in the arena of renewable energy, business innovation, and technology.

She holds a graduate certificate from Presidio Graduate School with distinction in sustainable business management; an MBA with honors in strategic management and international business (San Francisco State University); and a BA in History (University of Pennsylvania).

Elizabeth Glenewinkel

eglenewinkel@cca.edu

Elizabeth Glenewinkel is a senior design research strategist with over 15 years’ experience conducting research, uncovering customer insights, and implementing solutions that help clients achieve their strategic goals. She specializes in identifying actionable insights derived from qualitative research into unmet user needs and goals.

Ms. Glenewinkel has led both consumer and business-to-business cross-disciplinary teams through innovation engagements that resulted in new brands, products, services, and ways of working.

As a senior strategist, she has conducted research for startups and Fortune 500 companies alike, including Liberty Mutual, PowerMarket, Hewlitt Packard, Gatorade, Saatchi & Saatchi, Palm, IA Collaborative, Plantronics, and Gravity Tank.

Prior to becoming a consultant, Ms. Glenewinkel served on the executive team in the San Francisco office of MetaDesign. There she directed projects for brand-identity programs, marketing campaigns, and web-based product development. Clients included Intel, Bank of America, Stanford University, Xerox, Wells Fargo, American Center for Design, Palm, and Symantec.

Ms. Glenewinkel holds a masters of science and design (Institute of Design at the Illinois Institute of Technology at Chicago) and a bachelor of science in advertising (University of Texas at Austin). She helped teach the inaugural Innovation Studio course for CCA’s MBA in Design Strategy program.

Currently, Elizabeth is on the board of advisors for the annual PICNIC Festival in Amsterdam, a cross-disciplinary convergence of media, entertainment, art, and science.

Guest Faculty

The following partial list of confirmed Leading by Design Fellows Program guest faculty illustrates the breadth of knowledge and experience participants will be exposed to, representing the academic, business, and nonprofit sectors:

• Tim Brown, CEO, IDEO, author of Change by Design
• Bob Dunham, founder of Enterprise Performance
• Gil Friend, CEO Natural Logic, author of The Truth About Green Business
• Kaaren Hansen, Director of Innovation, Intuit
• Dan Pink, author of A Whole New Mind and Drive
• Adam Werbach, CEO, Saatchi & Saatchi S, author of Strategy for Sustainability

Related Links
How to Apply
Program Curriculum
Leadership Council
Residency Calendar