Omar Vulpinari is chair of expanded media (visual communication, interaction, and online experience, video, sound), and head of visual communication at Fabrica, the Benetton Group research center founded by Luciano Benetton and Oliviero Toscani.

Vulpinari's work focuses on communication design projects with NGOs for transnational social impact and local community service codesign initiatives.

Vulpinari has been creative director on projects for UNWHO, UNICEF, UNESCO, The World Bank, Lawyers Committee for Human Rights, Witness, Amnesty International, Reporters Without Borders, Teachers Without Borders, Instituto Terra, INAIL, AVIS, ArteFiera, Istituto Luce, the New Yorker magazine, Walrus magazine, Flash Art magazine, Design Issues - MIT Press Journal, Electa, Cult TV - Fox International, Samsung, and United Colors of Benetton.

Fabrica’s work under his creative direction has been featured in major international media and dedicated exhibitions at the Centre Pompidou Paris, La Triennale Milan, Red October Moscow, Shanghai Art Museum, Shiodomeitalia Creative Centre Tokyo, GGG Gallery Tokyo, DDD Gallery Osaka, ZeroOne Design Centre Seoul, MAK Vienna, and MACRO Rome.