Past Events

Chris Pullman: "Dan Friedman: Radical Modernist"
Tuesday, March 7, 7 pm

Timken Lecture Hall, San Francisco campus

Chris Pullman has been the VP for branding and visual communications at WGBH (public broadcasting in Boston) since 1973. He received his MFA from Yale in 1966 and has been teaching in the graduate program there ever since. He now focuses on time-based design. Chris was honored as an AIGA Medalist 2001.

Dan Friedman emerged from a strict modernist training at Basle to help popularize New Wave typography in the 1970s. Throughout his amazing, chameleon-like career as a teacher, designer, and artist, Dan struggled to reconcile the formal purity and social idealism of early 20th-century modernism with the complex realities of the crazy, postmodern, hip-hop world he encountered in the 1980s. What resulted was "radical modernism," a philosophy of life and work that guided his prolific and cohesive body of work in graphic design, environments, and objects. This illustrated talk is a personal recollection that attempts to give context to Dan's unique career and explain his important contribution to design history.

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