CCA News

CCA Engages IDEO for Strategic Planning Process

Posted on Wednesday, October 29, 2008, by Chris Bliss

California College of the Arts has engaged the innovation and design firm IDEO to assist with its strategic planning process.

"We're delighted to have one of the most innovative companies in the world guiding us in the development of our next five-year strategic plan," states Stephen Beal, president of CCA. "IDEO's human-centered, design-based approach will help us achieve our goal of engaging a broad sector of the CCA community—alumni, donors, faculty, staff, students, and trustees—in envisioning the future of the college."

"IDEO is extremely excited to be collaborating with CCA on their five-year strategic planning process. Our organizations are closely aligned around common passions such as art, design, education, and innovation. The opportunity to be part of shaping an institution that is building the next generation of creative thinkers is an honor and a privilege," comments Erik Moga, project lead for IDEO.

Project Scope and Structure
IDEO has designed a highly collaborative 17-week project structure. Core development teams from CCA and IDEO (see below) will be joined by members of the CCA community and a larger group of IDEO designers who will participate in the project. This collaborative structure will allow broad segments of the CCA community to engage in the development of the strategic plan and will give those involved a greater awareness of collegewide values and vision, with the goal of greater participation in decisions affecting the college's future.

Over the course of this project, there will be several opportunities for members of the CCA community to participate, including facilitated visioning sessions, meetings, and interviews. We have set up a project blog to help spark conversation among the participants.

Project Time Frame
The core development team met in early October 2008 to design the project plan. Research will take place from October 27 through November 7, with IDEO staff conducting stakeholder interviews and leading group discussions on both CCA campuses. A project plan outlining the 17 weeks of activity will be posted soon.

Core Development Team

CCA
Susan Avila, senior vice president for advancement
Stephen Beal, president
Melanie Corn, interim provost
Mik Gaspay, educational technology services user support manager
Pamela Jennings, vice president for student affairs
Barbara Jones, fundraising services manager
David Kirshman, senior vice president for finance
David Meckel, director of planning and research
Noel Perry, CCA trustee
Robynne Royster, director of undergraduate enrollment
Nathan Shedroff, MBA in Design Strategy program chair
Deborah Valoma, director of fine arts

IDEO
Holly Bybee, transformation practice
Dana Cho, associate partner
Brianna Cutts
Erik Moga, human factors
Sandy Speicher, transformation practice

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