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Innovation X: Why a Company's Toughest Problems Are Its Greatest Advantage

Posted on Wednesday, March 10, 2010, by Lindsey Westbrook

Innovation X: Why a Company's Toughest Problems Are Its Greatest Advantage
Jossey-Bass, 2010
Hardcover, 256 pages, $27.95

Adam Richardson (Industrial Design 1992), strategy director at the award-winning global innovation firm frog design, shows business leaders and managers how to accomplish truly effective innovation in today's disruptive climate. Richardson shows how business is filled with "X-problems"—tough new challenges that present massive innovation opportunities, but also risks. Combining frog design's approaches with insightful analysis of companies such as Apple, BMW, Clif Bar, Google, Maxtor, and Salesforce.com, Richardson illustrates how to envision and realize successful new business ventures, products, and services.