On September 18, 2011, close to 200 people convened at CCA’s San Francisco campus to say “Hello!” to Etsy, the online marketplace where independent artists, craftspersons, and vintage sellers from around the world sell their wares directly to their customers. Visitors and locals came to CCA as part of a unique satellite conference that not only featured live streaming from the two-day Hello Etsy summit in Berlin (September 17¬-18), but also afforded the CCA campus with a full day of workshops, lectures, panel discussions with key speakers, and hands-on making sessions.
This first-ever conference by Etsy joined business owners and leaders in the locally made / entrepreneur community alongside artists who have invented their own products and markets to discuss innovations and challenges to succeeding in the independent and handmade movements. CCA’s fine arts and Communications administration was thrilled to partner in the programming and support of this event. Attendees ranged from crafters, CCA fine arts students, local business owners, bloggers, faculty, and dozens of CCA alumni.
The Hello Etsy event kicked off a new partnership between the college and Etsy, called I Heart Art: San Francisco. Said Etsy Director of Community and Education Vanessa Bertozzi: “Over the past few years we were seeing so much activity and energy coming out of our community in the Bay Area. After visiting CCA for the Craft Forward Symposium, it was clear to me that we wanted to partner with this school -- filled with talented faculty and students, filled with history, and new ideas.”Read the rest