CCA Logo Use
All college-representative publications must have, somewhere on the piece, a CCA logo and the full college name. The CCA logo is available in several different variations/lockups, in a variety of file formats. See logos to select and download your desired logo in your desired file type.
Before deploying the CCA logo, review the logo guidelines document that illustrates correct (and incorrect) logo usage.
CCA’s current logo was designed in 2003 by Graphic Design faculty member Mark Fox. When applying the logo, it must appear prominently—usually on the front cover—of all materials published by the college in print or electronic format. Links from the logo should always point to the front page of the college's main web site, www.cca.edu, and never to any other site regardless of whether the site is hosted on or off campus.
There are several different versions of the logo. The simplest is the CCA mark by itself. There are also several that include the name of the college, and these are preferred when space allows.
On all print pieces, the full name of the college should appear somewhere on the outside, either as part of the logo or in the title of the piece. If you still have questions about the use of the logo after reading the information below, please email email@example.com.
The words "California College of the Arts" are an essential graphic element of the logo and may not be resized, rearranged, or re-created in another font. Do not tack your department or project name onto the logo or incorporate the logo into a text sentence. Do not try to match your document’s font to the logo’s typeface, since its purpose is to stand out as a distinct and recognizable mark.
To allow for maximum legibility, leave a “safe zone” of clear space, equal to one-half the height of the logo, around its perimeter. (If the logo is one-quarter inch tall, for example, then the safe zone extends one-eighth of an inch around its top, bottom, and sides.) No typography, other logos, graphics, photos, return addresses, etc., may intrude upon this safe zone. Placement too close to a cut or folded edge also violates the safe area.
Do not apply drop shadows, strokes, or any other filters or effects to the logo. Do not make it transparent or apply a blending mode. Do not layer other images or graphic elements on top of or behind it.
Placement and Size
Do not use the logo in a size that is inappropriate for your project. Logos too small to be legible defeat their purpose, and overly large logos tend to look unprofessional. One-third of an inch to one-sixth of an inch tall is a good size for handheld items such as books, brochures, and handouts. For larger posters and banners, the size should be determined by the distance from which the piece will be viewed. A poster can have a smaller logo, while a roadside banner needs a larger one.
Do not scale or stretch the logo out of proportion. When resizing the logo image file in Adobe Photoshop or InDesign, hold down the shift key to preserve its aspect ratio.
Do not arbitrarily recolor the logo. Colors other than the official gray and red may be used under certain circumstances (but personal preference is not one of those circumstances!). Remember that the purpose of the logo is to create a unified, professional, recognizable identity for the college.
The Cs and the college name should always be the same color or tint. The A should always be a slightly contrasting color or tint.
One-color or black-and-white applications: In black-and-white projects, the Cs and the college name should be 100 percent black and the A should be 30 percent black (a light gray). In a one-color project, the logo is treated the same way: 100 percent for the Cs and the college name, and 30 percent for the A.
Two- and three-color applications: Treat the logo as if the project were only one color, using the 100/30 percent combination described above. If a dark and light color combination is being used, then the Cs may be set to 100 percent of the darker color and the A to 100 percent of, or a tint of, the lighter color.
Four-color applications: On light, nondisruptive backgrounds, use the official gray-and-red version.
Dark-background applications: If the logo must be placed on a background that is dark or colored in a way that hinders legibility, do not place the normal logo in a white box; instead, create a reversed-out version that works with the background. Both Cs should be 100 percent white and the A should be 30 percent black (a light gray) or the usual red color, depending on what is most legible and aesthetically pleasing.
The College Seal
The college seal is only to be used by the Office of the President for awards, diplomas, and the like. The seal and the logo should never be used together or altered inappropriately. The vast majority of CCA printed pieces should use the logo, not the seal. For more information on the use of the college seal or to request artwork files, send email to firstname.lastname@example.org.
The seal’s left side represents fine arts. The small shields symbolize painting, drawing, and sculpture, respectively. The right side represents the crafts and includes such tools as a compass and a hammer. The motto “theory and practice” refers again to the arts (theory) and crafts (practice). At commencement, students receive scrolls tied with red and blue ribbons. Red symbolizes arts and blue represents crafts.
RED: Pantone 201 (12 parts rubine red, 4 parts yellow, 1 part black)
BLUE: Pantone 288 (12 parts reflex blue, 4 parts process blue, 1 part black)
The College Name
The full name of the college ("California College of the Arts") and its logo must appear on the exterior surface of all college-related publications, preferably on the cover.
For additional rules regarding the proper use of the college name, the official names of CCA’s programs and buildings, etc., see the CCA style guide.