BFA Industrial Design, 2002
Nick Cronan was born into design; he’s the son of Michael Cronan and Karin Hibma of the renowned studio CRONAN. He brings a deep-seated perspective on the history and future of design.
Today he’s a designer, entrepreneur, and creative director of the San Francisco design studio Branch, which he cofounded in 2013. His latest design interest focuses on designing wearable technology, for which he was recently highlighted on FOX News.
CCA put me in direct dialogue every day with real people who really do real things in the real world.
He also was the design director for Dr. Dre’s Beats at Ammunition and for fuseproject working with such clients as Herman Miller, Samsung, OLPC, Coca-Cola, Johnson & Johnson, Barnes & Noble, and Puma. (Nick also held creative positions at Visual Catch and The North Face.)
Nick was instrumental in creating the world’s first $100 “XO” laptop for Nicholas Negroponte’s One Laptop Per Child (OLPC) organization that aims to bring education and technology to the world’s poorest children.
Other recognized projects include a recycling initiative for Coca-Cola, a reinvention of Puma's packaging program with the Clever Little Bag, and Mission Motors, the first 150mph electric super bike.
Awards & Accolades
He’s received numerous industry awards: IDEA, Spark Award, GOOD, I.F., Red Dot, AIGA, INDEX, D&AD, and his work has been exhibited in the Cooper-Hewitt National Design Triennial, SFMOMA, MOMA and the Chicago Art Institute.