Creating a Brand Language

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DESGN-614

Creating a Brand Language: Concept to Implementation The Japanese company Muji has a very distinct identity, yet Muji products, stores, and packaging do not use logos. This type of brand immersion creates a distinct environment by integrating naming conventions, signing and packaging materials, color and typographic systems, in a unique way that creates a memorable experience. In this course we will re-contextualize what a brand can be and create a unified language - a visual vocabulary and a narrative. This is not a marketing assignment, nor is it an exercise in logo creation. Our goals will be to work at both conceptual and practical levels; our "client" will be a fictive museum of each student's choosing. This course explores and develops skills specific to design and project management. Students will create a process book, logo, video, and web site, among other deliverables.