Christina Wodtke

Christina Wodtke profile image

Christina Wodtke's mission is to give companies and individuals tools to make their visions into realities. To achieve that goal, she is currently coaching, advising, teaching, and consulting.

She's also working on her new book, The Executioner's Tale (working title) about using OKRS (objectives and key results), predictive roadmaps, and a cadence of celebrations to build high-performance teams.

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Most recently she led the creation of a social network/gaming platform as a general manager at Zynga. Prior to that she was general manager of social at Myspace, principal product manager at LinkedIn, and senior director of design at Yahoo!

Wodtke likes founding things: she founded a startup where she developed the collaborative blogging tool, PublicSquare, Boxes and Arrows, an online magazine of design, and cofounded the Information Architecture Institute.

She may found again.

Along the way she wrote the bestselling Information Architecture: Blueprints for the Web, and has spoken on the topic of the human experience in information spaces at conferences worldwide.

Wodtke still writes at

Specialties: making dreams happen, innovation in product design, team building, how to manage high-executing multidisciplinary teams, crafting product vision, brand, and design, negotiation, search, navigation, lifestreams, and bacon.

Associate Professor, Interaction Design

BFA, Kansas City Art Institiute