Margaret Hartwell profile image

Margaret (Pott) Hartwell is a strategist, communicator, change agent and coach. She holds her MBA in Sustainable Management from Presidio Graduate School, her BA from UC Berkeley, and an advanced coaching certification from the Institute of Transpersonal Psychology. Recognized for breadth and depth of applied skills and experience across multiple creative disciplines and business sectors, Margaret has headed up creative and strategic marketing campaigns in both the U.S. and the U.K. She began her career in advertising as a designer. She was one of the founding members of Suissa Miller Advertising in Los Angeles, where she served for over 12 years in various roles from studio director to art director to vice president.

She has been called an information junkie with a childlike curiosity, and is known for having an insatiable appetite for memes, trends and technologies. While writing the book, Archetypes in Branding: A Toolkit for Creatives and Strategists (HOW 2012), Margaret was inspired by an Erwin Schrödinger quote: "Thus, the task is not so much to see what no one has yet seen; but to think what nobody has yet thought, about that which everybody sees." In addition to her work in advertising and marketing, Margaret has been an actor, singer, improv artist, created and written for television, photographer, worked for non-profit environmental groups and launched a successful line of infant sportswear, called zerosomething.

Her 20 years of experience chronicle a career of effective solutions at the intersection of creativity and business. Margaret is passionate about serving as a catalyst for business and governmental leaders to take our planet's stewardship in a more consciously healthy direction. She lives in Palo Alto, CA while her daughter attends university in Massachusetts.

Follow her on twitter @MPHpov or find her on linkedin.

Adjunct Professor, Design MBA

BA, University of California, Berkeley; MBA, Presidio Graduate School