Max Sims profile image

Max Sims has had an extensive career in design, business and computer graphics. Originally a car designer at GM and Renault in Europe, he applied his industrial design skills to work on movie special effects for the films Beetlejuice and Masters of the Universe. He began his computer aided industrial design software career for Alias Research and later became software product manager at think3. He has worked as the Director of 3D Production at Max was the lead writer on “Inside Maya 5”, a definitive 900+ page book on short filmmaking, while simultaneously designing the Natus Algo 3i. The Natus medical device won industry awards

for Medical excellence and branding. Sims has been an executive producer for virtual worlds in Spain,where he was also an Invited Professor at the University of Salamanca. Since earning his MFA in Design at California College of the Arts, he has founded Prescient Consulting Group a venture design studio that combines touch point design with design thinking.

Adjunct Professor, Industrial Design
Adjunct Professor, Design