CARJACKED consists of 17 BMW cars created by Coll.eo with the Livery editor of the popular videogame Forza Motorsport 4 (Turn 10 Studios/Microsoft Game Studios, 2011,) for the Xbox 360.
This project represents the digital counterpart of the ongoing BMW Art Cars initiative, which was launched in 1975. That year, French hobby racecar driver and auctioneer Hervé Poulain invited American artist and friend Alexander Calder to paint the first BMW Art Car. Calder’s customization was soon followed by several others by world renown artists such as Frank Stella (1976), Roy Lichtenstein (1977), and Andy Warhol (1979).
CARJACKED was created as Coll.eo. Coll.eo is Colleen Flaherty and Matteo Bittanti.