Christie McAllister is currently the director of strategy and operations at the global design and development consultancy Favorite Medium (F/M), a digital-branding firm.
She has worked with creative services and strategy firms of all shapes and sizes as both a practitioner and internal consultant to Native Design, Hot Catalyst, Noise 13, Tangible UX, and others.
McAllister focuses on helping businesses achieve their strategic goals: business development/sales, business operations audit and refinement, system implementation/consulting, database building/reporting, business analysis, systems refinement, financial modeling, and design and business strategy.
I've spent over a decade thinking about money: how we use it, how it affects us, how it needs to be managed at every level of our society. I'm a designer because I want to create better products and services that improve the way we live. I want to leverage my knowledge of user-centered design strategy to improve how businesses are run and how products are developed.
A Career in Design and Business
Prior to F/M, McAllister joined Hot Studio, a two-studio, $16 million design consultancy, as director of business management, immediately after graduation. She developed and maintained revenue models, annual budgets, monthly revenue forecasts, corporate-level business strategies and initiatives, and high-level scenario analysis driving top-line revenue growth and net margin improvement.
Her Cashimoto project, which evolved from the MBA in Design Strategy program, lays out a strategy that gives partners the ability to reach their customers with highly targeted and contextual marketing opportunities. Financial institutions and retailers gain insights into specific customer purchase intent through the Cashimoto platform.
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