Adv Studio: Identity

Advanced Design Studios support the complex and expanding role of today's Graphic Designer. These studios provide deep exploration within a specific arena to help students further define their own methodologies. Courses are proposed by faculty and cover 2D, 3D, and 4D categories. Studio options may vary from semester to semester.

Visual identity in graphic design should stem from authentic identity: the distinguishable essence of an individual, product, service, experience, company, or institution. As the designer, your first job is to identify that essential difference so you can harness its power in the visual identity you create. If you are unaware of this essential difference your proposed design solutions will likely be generic or, worse, inauthentic. This course investigates stand-alone symbols, custom typography, icon sets, and trademarks within the larger context of an identity system. Applications include print, three-dimensional media, and the screen.