IxD 4: Experience

In this course, students will use their knowledge from the preceding interaction studios and Design Research, to explore how interaction design can better integrate the needs of both brand and users to create more holistic designed interactive experiences. This happens by identifying, defining and crafting the multiple interactive touchpoints that users interact with.This Experience Studio expands on the notion of user interface design, by considering the entire product experience a person might have, from first-use, to routine, and beyond. Services, in particular, will be explored since they often consist of many interactive touchpoints that warrant careful systemic design to create a unified experience. Students will further learn how to empathize with a user's viewpoint through each stage of a service journey and characterize and specify designs for the different visual, haptic, aural and other touchpoints. Through team-based projects students will learn how to create excellent experiences with interaction design.