Graphic Design

Graphic Design Tools

Instructor: to be announced
SF / GRAPH–108 / 18 sessions
Prerequisite: completion of CORE or equivalent
Schedule to come

From the nuances of digital typography to the highly complex and specialized world of digital prepress, this course investigates the software, hardware and techniques necessary to create and deliver successful printed designs. Students use the triumvirate of graphic design software: Adobe Illustrator, Photoshop and InDesign to create a series of projects that touches the universe of modern graphic design for print and web.

Topics covered include type handling and font management, desktop scanning techniques, effective multipage design techniques, and more. The assignments and lab work in this course directly support Graphic Design 1: Foundation and Typography 1: Form.

Minimum skills necessary for this class: basic Mac skills: knowing how to work in Finder, how to use the Mac filing system, how to organize folders and knowledge of the most common standard keyboard shortcuts.

This course satisfies a studio elective; a passing grade will suffice for the digital competency required to take Graphic Design Level 1 co-requisites in the student’s sophomore year.

Summer Design Intensive

Instructors: Gail SwanlundBrian Roettinger, Martin Venezky,
SF / GRAPH–420/ 15 sessions
Prerequisite: Graphic Design 3, Design Studio 3, Type 3
June 9–27, Mon.–Fri., 9 a.m.–5 p.m.

The Summer Design Intensive offers the unique opportunity to study with visiting graphic designers in an intense, three–week workshop. This course is open to advanced graphic design students and design professionals (on a space available basis).

This course satisfies an Investigative Studio or Graphic Design Studio Elective.

Week 1: June 9-13
Swanlund's work lives at the intersection of real world graphic design practice and design as art form, with a deep respect for natural and supernatural systems. Her creative work is recognized, awarded, and shown worldwide; published in numerous design anthologies; and exhibited as part of SF MOMA's permanent collection. She lectures widely and her workshops are often co-taught with performing artists and musicians.

The bulk of Swanlund's collaborative text-and-image-based work has been with artists, writers, and graphic designers. A full-time faculty member and former co-director of the design program at CalArts, Swanlund also holds a seat on the board of DesignInquiry, a nonprofit educational collective whose mission is to cultivate cross-disciplinary discourse and research of design.

Week 2: June 16-20
Brian Roettinger
is a Los Angeles-based graphic designer. Shortly after graduating from CalArts, he became Design Director at SCI-Arc (Southern California Institute of Architecture) where he re-developed the institute's graphic language and visual identity across a large range of mediums and platforms. During this time Roettinger also operated his own interdisciplinary design studio, Hand Held Heart, (originally a vinyl only record label). In 2009 he left his post at SCI-Arc to focus on his own business.

Roettinger has worked closely with many local and international artists, cultural institutions, and architects to design, produce, curate and direct many projects and exhibition catalogs. He has also gained notoriety for album packaging and art direction, working closely with such artists as No Age, Liars, Beach House, Childish Gambino, and Jay Z. In 2009 he was chosen as Rolling Stone’s Album Designer of the Year. In 2014 he received his second Grammy nomination for album packaging for Jay Z's Magna Carta Holy Grail. His first nomination in this category was for No Age, Nouns (2010).

Currently, Roettinger acts as the creative director for Los Angeles-based fashion magazine, JUNK, whose diverse content bridges the divide between fashion, art, music, design, and concept. As an artist, he has managed to find a unique take on the mediums of art and design that blend high-concept thinking with a strong D.I.Y. (Do-It-Yourself) ethos. His paintings have been used by the Hedi Slimane-directed fashion brand, Saint Laurent, as textiles, T-shirts, and graphic branding. His work has been exhibited at Colette in Paris, Stedelijk Museum in Amsterdam, Moravian Gallery, Brno, Czech Republic, and at the now defunct Hope Gallery in Los Angeles.

Week 3: June 23-27
San Francisco designer Martin Venezky first gained renown for his design of Speak Magazine. With his firm Appetite Engineers, Venezky continues his dedication to craft, process and detail. Venezky’s work for clients like the New York Times, SFMOMA, Abrams, Reebok, Sundance, and Chronicle Books has been widely published, and in 1997, he was among I.D. magazine’s “ID40” list of influential designers.

In 2001 the San Francisco Museum of Modern Art honored Venezky with a solo exhibition, and in 2005, his monograph, It Is Beautiful...Then Gone, was published by Princeton Architectural Press. In 2012, the American Association of Museums awarded Venezky its Smyth-Ravenal Prize for Excellence in Publication Design for the International Center of Photography’s Mexican Suitcase catalog. Martin has taught graphic design at both the graduate and undergraduate level since 1993 at CCA, RISD, CalArts and ArtCenter, and maintains an ongoing schedule of lectures and workshops.

The following summer study abroad course also satisfies Graphic Design requirements:

Paris: Animation by Design