CCA’s Industrial Design Program presents Freshly Squeezed, the future of San Francisco’s design community.
CCA's Industrial Design senior class has spent the last year designing experiences around how we interact and redefine our involvement with food. Twenty-one young designers will debut their work at SOMARTS in their show, Freshly Squeezed, on May 12.
As the basic necessity for human survival, food is a constant reminder in our everyday lives. It not only nurtures us on a minimal level—physically and psychologically—but also it has created an entire industry that includes everything from food production, marketing, packaging, medical technology, etc.
Being the number one food and agricultural producer in the United States, California not only lends its hand in supplying the country with food, but also leads the way in innovation in technology and design. At San Francisco’s own California College of the Arts, 21 Industrial Design students seek to debut all they have learned in their four years by exploring possible solutions surrounding the idea of food.
- How do we interact with food?
- What is this experience like?
- How can we make it sustainable?
- How will this redefine our own lifestyle?
Ryan David Francis
Soon Jae Kwon