Alexander Osterwalder: Why Business Models Matter

Hosted by MBA in Design Strategy
January 21, 2012, 6:30–8:30 pm
Timken Lecture Hall, San Francisco Campus

1111 8th Street (at 16th & Wisconsin streets)
Limited street parking (we recommend allowing 10 minutes to park, or use the private parking lot at the California Culinary Academy, located at 350 Rhode Island Street at Turk)

Doors open at 6:15 p.m. (panel discussion begins at 6:30 p.m.)

To reserve your space, order a FREE ticket via Eventbrite
More info: call 415.551.9229; email; or visit

Featuring Alex Osterwalder, business model alchemist, inventor of the Business Model Canvas and author of Business Model Generation.

In fewer than two years, he Business Model Canvas, a conceptual tool to visualize, analyze, and invent game-changing business models, has become a worldwide business phenomenon. Now its inventors, Alexander Osterwalder and Yves Pigneur, are working to further upend traditional management ideas with a series of new, easy-to-use tools to revolutionize how executives, designers, and entrepreneurs build businesses.

With humor, keen insight and audience participation, Alexander will explain why business models matter more now than ever - and how the intersection of design thinking with more traditional management concepts & methods can radically change the way we approach, organize and build businesses for the better.