The legendary exhibition Live in Your Head: When Attitudes Become Form, presented in 1969 at Kunsthalle Bern, Germany, has been exhaustively discussed, researched, and examined. It has inspired essays, books, conferences . . . and now, at the CCA Wattis Institute, another exhibition.
In September 2012, Wattis director Jens Hoffmann will tackle the history and the myths surrounding When Attitudes Become Form with a new “sequel” exhibition, When Attitudes Became Form Become Attitudes.
The original show, curated by Harald Szeemann, featured 69 conceptual artists working in fields known today as post-Minimalism, Arte Povera, Land art, and beyond. The Wattis exhibition will feature more than 80 artists, all working within the legacy of Conceptual art, including the following:
Jennifer Allora and Guillermo Calzadilla
Michael Elmgreen and Ingar Dragset
The show will also bring together archival material, floor plans, installation images, and ephemera from the 1969 show.
Generous support for When Attitudes Became Form Become Attitudes provided by C. Ross Sappenfield and Laura Brugger, Robin Wright and Ian Reeves, and Laura and Joe Sweeney.
Founding support for CCA Wattis Institute for Contemporary Arts programs has been provided by Phyllis C. Wattis and Judy and Bill Timken. General support for the Wattis Institute provided by the Phyllis C. Wattis Foundation, Grants for the Arts / San Francisco Hotel Tax Fund, Ann Hatch and Paul Discoe, and the CCA Curator’s Forum.