Lecture by Hartmut Esslinger

Industrial Design Lecture Series
March 19, 2014, 7:00–8:30 pm
Timken Lecture Hall, San Francisco Campus
This event has reached its maximum number of reservations. It's possible a few walk-ins may be admitted, but only if folks who made a reservation don't attend.

More info: Alex Vikmanis, avikmanis@cca.edu

Please join the A+D Forum, the Industrial Design Program at California College of the Arts, and the German American Chamber of Commerce for a lecture by renowned product designer Hartmut Esslinger, who will discuss his latest book, Keep it Simple (2013, Arnoldsche Art Publishers). 

Esslinger founded esslinger design in 1969 in the Black Forests of Germany (the company later became frog design). With his ergonomic and emotional approach to design, Esslinger worked to prioritize the importance of aesthetics in a burgeoning consumer-electronics market.

His success began with his first client, Wega, in 1975, a German electronics company that Sony later purchased. From the 1980s and on, frog design’s client list has continued to grow and Esslinger’s style of considered and focused simplicity has sparked a design revolution that has pushed industry leaders to simultaneously address users’ functional and emotional needs.

In 1982, Steve Jobs hired Esslinger to envision the design language for Apple’s brand of personal computers. Called “Snow White,” the language described an aesthetic that included minimal surface texturing, an off-white or gray color, inlaid three-dimensional Apple logo, and unadorned ports and slots.

“Snow White” was applied to all Apple product lines from 1984 to 1990, commencing with the Apple IIC and Macintosh computer. 

In Keep it Simple, Esslinger details the evolution of his relationship with Jobs and Apple, and the challenges and triumphs they faced while acting at the forefront of a personal-computing revolution.