Presented by CCA Graphic Design
Wednesday, March 28, 5:00–9:00 pm
Graphic Means, Timken Lecture Hall, Wednesday March 28
Timken Hall, Timken Reception, Hybrid Lab | San Francisco Campus

Letraset Workshop
Hybrid Lab, 5 – 6 p.m. and 7:45 – 9 p.m.

Graphic Means Film Screening, followed by Q&A with director Briar Levit
Timken Hall, 6 – 8 p.m.

Pop-up Library
Timken Reception, 5 – 9 p.m.

Timken Reception, 7:45 – 9 p.m.

CCA Graphic Design presents GRAPHIC MEANS, a screening of the documentary by Briar Levit. Please join us for a Q&A with the director and a concluding reception. Visitors can also participate in an ongoing letraset workshop in the Hybrid Lab and learn more about graphic design history through a pop-up exhibition showcasing artifacts and books drawn from the CCA Libraries and the collection of David Asari.

About the film: “It’s been roughly 30 years since the desktop computer revolutionized the way the graphic design industry works. For decades before that, it was the hands of industrious workers, and various ingenious machines and tools that brought type and image together on meticulously prepared paste-up boards, before they were sent to the printer. Graphic Means, explores graphic design production of the 1950s through the 1990s—from linecaster to photocomposition, and from paste-up to PDF. It examines the methods, tools, and evolving social roles that gave rise to the graphic design industry as we know it today.” 

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This event is hosted by CCA Graphic Design, with support from the CCA Student AIGA Chapter, CCA Libraries, and Adobe Typekit. Event graphics by Dylan Johnson.