National Portfolio Day, a Key Event for Bay Area Art School Hopefuls, to Be Hosted by California College of the Arts on January 15, 2005

More than 700 Bay Area students, some hoping to find out if they have what it takes to forge a career as an artist or creative professional and others simply looking to pursue higher education through the arts, will attend National Portfolio Day in San Francisco next month. Hosted this year by California College of the Arts (CCA), National Portfolio Day gives students the opportunity to have their portfolios reviewed by representatives from over thirty institutions from across the nation as well as gather information about the schools. National Portfolio Day will take place on January 15 from 10 a.m. to 4 p.m. at CCA's San Francisco campus (1111 Eighth Street). Portfolio reviews begin at noon. The event is free and open to the public.

"These are exciting times for students pursing an education through the arts," says CCA President Michael S. Roth. "While art school was once thought of as an option solely for those committed to earning their livelihood through artistic practice, students who have found creative endeavors satisfying throughout their high school years are now considering art school as a college choice whether or not they are certain about wanting a career as a professional artist. This makes them great job candidates in the new 'creative economy' that prizes the capacity for innovation. Of course many art school grads do go on to become successful artists, architects and designers, but as is the case with any undergraduate liberal arts major, many go on to develop meaningful careers in business, politics, education and other professions. An education through the arts enhances not only the development of aesthetic and conceptual abilities, but also contextual and critical thinking, problem solving and entrepreneurial capacity," says Roth.

All of the schools that will be represented at National Portfolio Day are accredited by the National Association of Schools of Art and Design. Students who attend will receive a directory of schools by major and will also have the opportunity to attend workshops on financial aid. Those interested in learning more about National Portfolio Day or obtaining a schedule of the day's events should contact CCA Enrollment Services Office at 415.703.9523 or visit

About National Portfolio Day

The National Portfolio Day Association (NPDA) was created solely for the organization and planning of National Portfolio Days. Since 1978, NPDA members have been hosting portfolio days and career-in-the-arts events throughout the United States and in Canada. The Association consists of accredited art colleges and university art departments which are members of the National Association of Schools of Art and Design. It is the only organization of its kind, and its membership represents the highest standard of visual arts education. For more information, visit