Posted on Tuesday, November 30, 2010 by Chris Bliss
The winning team (l to r): Zahin Ali, Leslie Chen, James Zormeir (CCA), Cecilia Xia, and Jean Saung (CCA)
Students in CCA's Fashion Design Program paired up with UC Berkeley's Haas School of Business students to compete in a Levi Strauss & Co. case competition on sustainability. The challenge was to find a profitable business solution to address denim waste/reuse. For two weeks experts from Levi Strauss & Co. worked with the students on a variety of issues, including finance, design, strategy, sustainability, and garment life cycle.
At the end of the competition each team presented a short video and gave a 10-minute presentation to a panel of three judges, which included Rebecca Malkin Chocron, a senior director of finance at Levi Strauss; Benjamin Ospital, owner and founder of Modern Appealing Clothing; and Michael Kobori, vice president, Social and Environmental Sustainability at Levi Strauss.
Read the whole story and watch the winning team's video on the Levi Strauss blog.