CCA's Fashion Design Program is Proud to Present the Annual Fashion Show 2011 Friday, May 13

The Fashion Design Program at California College of the Arts is pleased to announce the Annual Fashion Show 2011, to be held at 8 p.m. on Friday, May 13, 2011, at CCA’s San Francisco campus, located at 1111 Eighth Street. The show is juried by industry professionals and features original designs worn by runway models. General-admission tickets are $30 in advance and $40 at the door; VIP tickets are $100 and include a champagne reception at 6:30 p.m. and preferred seating at the event.

“The transformation of student to designer each year is a wondrous one to behold,” remarks CCA Fashion Design Program chair Amy Williams. “At CCA we celebrate the individual artist. There will be times in their futures when they must design according to other people’s directives, but the senior year is a time for introspection and aesthetic exploration. I am so incredibly proud of the work created by these young rising stars.”

This year’s senior class is packed with talented designers whose cutting-edge creations are aimed at a wide variety of audiences. A few of the featured designers:

Marcela Lucia takes her inspiration from the novelist Gioconda Belli and her book “The Country Under My Skin,” which is based on Belli’s experiences in the Nicaraguan revolution. (Lucia’s parents hail from Nicaragua.) She takes a calligraphic approach to textiles, making large, graffiti-like patterns on denim, knits, and leather. Her work also references Japanese design, and the fierceness of urbanity.

Johnny Paul Vera calls his collection “Female Manifestation.” It is inspired by his conception of ideal female proportions. His power jacket stands out from the frame of the wearer in a permanent silhouette no matter what the person’s actual measurements are, and its construction is visible through the sheer outer material. His knit dress will show the actual shape of the model.

Mariana Moreno-Gonzalez titles her collection “Hollow Grounds.” Inspired by the tide pools at Half Moon Bay, the designs play with shadow and empty space. It is a spring collection and includes knitwear and draped garments. Moreno-Gonzalez is interested in ease of movement, as opposed to restriction of the body.

The runway will also showcase projects from "Fashioning Functional Gear," a recent course taught by fashion designer Lyndsie Nash and industrial designer Colin Owen. Students in the course investigated the intersection of fashion design and industrial design, and were challenged to build aesthetically pleasing, functional, wearable gear.

Also this evening, the international fashion magazine Surface will again present its Emerging Talent Award to one particularly gifted member of CCA’s graduating Fashion Design class. The winner, selected by the editors, will receive a profile of his or her work in the magazine’s annual “Avant Guardian” issue and will be flown to New York to attend the photo shoot.

About CCA’s Fashion Design Program

Established in 1996, CCA’s Fashion Design Program is an idea-driven, craft-based course of study that emphasizes design concepts and skill development. The goal is to produce designers of daring originality who are willing to explore across disciplines and contribute to fashion as an aspect of modern art and culture. Students gain technical expertise in pattern making, sewing, draping, and fashion illustration. They develop creative solutions to the challenges of sustainability by designing fashions that respect the environment and preserve native cultures.

Alumni are working in all aspects of the industry for companies such as John Varvatos, Abercrombie & Fitch, Gap Inc., Gymboree, Jones of NYC, Levi Strauss & Co., TIBI, Ralph Lauren, Narciso Rodriguez, Athleta, Elie Tahari, and Thom Browne. Many have developed their own firms in the United States and abroad.

About California College of the Arts

Founded in 1907, California College of the Arts (CCA) is noted for the interdisciplinarity and breadth of its programs. It offers studies in 21 undergraduate and seven graduate majors in the areas of fine arts, architecture, design, and writing. The college offers bachelor of architecture, bachelor of arts, bachelor of fine arts, master of architecture, master of arts, master of fine arts, and master of business administration degrees. With campuses in San Francisco and Oakland, CCA currently enrolls 1,850 full-time students. Noted alumni include the painters Nathan Oliveira and Raymond Saunders; the ceramicists Robert Arneson, Viola Frey, and Peter Voulkos; the filmmaker Wayne Wang; the conceptual artists David Ireland and Dennis Oppenheim; and the designers Lucille Tenazas and Michael Vanderbyl. For more information about CCA, visit www.cca.edu.

CALENDAR EDITORS PLEASE NOTE

California College of the Arts presents the
ANNUAL FASHION SHOW 2011
Date: Friday, May 13, 2011
Time: 8-10 p.m.
Location: CCA San Francisco campus, 1111 Eighth Street (at 16th and Wisconsin)
Cost: $30 in advance / $40 at the door (general admission); $100 (VIP tickets, includes a champagne reception and preferred seating at the event)
Info: cca.edu/fashionshow or 415.551.9330

PRESS CONTACT: Brenda Tucker 415.336.7528 btucker@cca.edu

PUBLIC CONTACT: cca.edu/fashionshow or 415.551.9330