Boxes and Arrows: The Past and Future of Experience Design

Ten years ago, when I wrote The Making of a Discipline: The Making of a Title, 2002, there was a big debate on: Is experience design about online and mobile interfaces or is it something more? Forward-thinking initiatives, like the AIGA’s Advance for Design, began the conversation at the center of the convergence of the media, technology, and business worlds. Started by Clement Mok and Terry Swack, and supported by Ric Grefe, this group of people met periodically for several years to talk about the changes in the above industries and how to both manage and communicate them. (See: AIGA Experience Design – Past, Present and Future ) Even then, the term “experience design” was controversial and, while it became the name of the professional group that evolved out of this effort—AIGA Experience Design, the term was dangerously close to being limited to designing digital products such as websites and mobile applications.

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