CCA Wattis Institute Presents: When Attitudes Became Form Become Attitudes



When Attitudes Became Form Become Attitudes:

A Restoration / A Remake / A Rejuvenation / A Rebellion

September 13-December 1, 2012

San Francisco, Calif., August 8, 2012--The CCA Wattis Institute for Contemporary Arts will present the exhibition When Attitudes Became Form Become Attitudes: A Restoration / A Remake / A Rejuvenation / A Rebellion (script and display by Jens Hoffmann, based upon an original exhibition by Harald Szeemann) September 13 through December 1, 2012, in the Wattis Institute galleries, located on the San Francisco campus of California College of the Arts. The exhibition is free and open to the public, with an opening reception on Thursday, September 13, from 7-9 p.m.

The exhibition is a sequel to, and reevaluation of, the legendary 1969 exhibition When Attitudes Become Form, curated by Harald Szeemann at the Kunsthalle Bern in Switzerland. The new show brings together 82 international contemporary artists who follow, in various ways, the legacy of Szeemann’s iconic exhibition. The artists will present both existing and newly commissioned works. The show will also bring together archival material, floor plans, and installation images from the 1969 show. This new exhibition does not make a distinction between what is past and what is present, but rather considers When Attitudes Become Form as a living past.

The 1969 show has been discussed, researched, and examined in a wide range of essays, books, and conferences; this is the first major exhibition it has inspired. It brought together new tendencies in the art known today as post-Minimalism, Arte Povera, Land art, and Conceptual art, from Western Europe and the United States. It contributed a great deal to our historical understanding of the art of that time, how exhibitions themselves can influence artists and their works, and also how exhibitions can define art history. It was also influential in promoting a wider understanding and acceptance of Conceptual art, as it included many non-material and process-based works.

The publication accompanying the Wattis Institute exhibition, designed by Jon Sueda / Stripe, will follow the original “office binder” format of the 1969 publication. It will include a conversation between Jens Hoffmann and Harald Szeemann, conducted in 2002; newly commissioned essays by Constance Lewallen, Christian Rattemeyer, and Julian Myers; and pages with artist biographies and images, alphabetically arranged.

Visit and for current information concerning related programs, screenings, lectures, and events.

The exhibition will travel to Museum of Contemporary Art Detroit February 1-March 31, 2013.


Zarouhie Abdalian, Pablo Accinelli, Meriç Algün Ringborg, Jennifer Allora and Guillermo Calzadilla, Jonathas de Andrade, Kathryn Andrews, Nazgol Ansarinia, Nicolás Bacal, Christopher Badger, Alessandro Balteo Yazbeck, Yto Barrada, Taysir Batniji, James Beckett, Nina Beier, Erick Beltrán, Walead Beshty, Cezary Bodzianowski, Matthew Buckingham, Johanna Calle, Arabella Campbell, Juan Capistran, Mariana Castillo Deball, Etienne Chambaud, Marcelo Cidade, Claire Fontaine, Nicolás Consuegra, Abraham Cruzvillegas, Alexandre da Cunha, Maria Eichhorn, Michael Elmgreen and Ingar Dragset, Cevdet Erek, Annika Eriksson, Lara Favaretto, Aurélien Froment, Simon Fujiwara, Meschac Gaba, Dani Gal, Ryan Gander, Mario Garcia Torres, João Maria Gusmão and Pedro Paiva, Alexander Gutke, Jeppe Hein, Emily Jacir, Maryam Jafri, Alicja Kwade, Luisa Lambri, Adriana Lara, Tim Lee, Mateo López, Renata Lucas, Marie Lund, Kris Martin, Vincent Meessen, Simon Dybbroe Møller, Jonathan Monk, Shahryar Nashat, Roman Ondák, Fernando Ortega, Christodoulos Panayiotou, Nicolás Paris, Pratchaya Phinthong, Amalia Pica, Kirsten Pieroth, Wilfredo Prieto, Pablo Rasgado, Nicolás Robbio, Will Rogan, Pamela Rosenkranz, Fabrice Samyn, Kim Schoenstadt, Tino Sehgal, Sean Snyder, Mark Soo, Mateo Tannatt, Ron Terada, Hank Willis Thomas, Jan Timme, Clarissa Tossin, Guido van der Werve, Natasha Wheat, Carey Young, Akram Zaatari

About the CCA Wattis Institute

The CCA Wattis Institute for Contemporary Arts was established in 1998 in San Francisco at California College of the Arts. It serves as a forum for the presentation and discussion of international contemporary art and curatorial practice. Through groundbreaking exhibitions, the Capp Street Project residency program, lectures, symposia, and publications, the Wattis Institute has become one of the leading art institutions in the United States and an active site for contemporary culture in the Bay Area. For more information about the Wattis Institute, visit

About California College of the Arts

Founded in 1907, California College of the Arts (CCA) is noted for the interdisciplinarity and breadth of its programs. It offers studies in 21 undergraduate and seven graduate majors in the areas of fine arts, architecture, design, and writing. The college offers bachelor of architecture, bachelor of arts, bachelor of fine arts, master of architecture, master of arts, master of fine arts, and master of business administration degrees. With campuses in San Francisco and Oakland, CCA currently enrolls 1,950 full-time students. Noted alumni include the painters Nathan Oliveira and Raymond Saunders; the ceramicists Robert Arneson, Viola Frey, and Peter Voulkos; the filmmaker Wayne Wang; the conceptual artists David Ireland and Dennis Oppenheim; and the designers Lucille Tenazas and Michael Vanderbyl. For more information about CCA, visit


September 13-December 1, 2012
The CCA Wattis Institute for Contemporary Arts presents the exhibition
When Attitudes Became Form Become Attitudes: A Restoration / A Remake / A Rejuvenation / A Rebellion
Location: CCA Wattis Institute for Contemporary Arts, California College of the Arts, 1111 Eighth Street (at 16th and Wisconsin), San Francisco CA 94107-2247
Opening reception: Thursday, September 13, 2012, 7-9 p.m.
Gallery hours: Tues.-Fri., noon-8 p.m.; Sat., 10 a.m.-6 p.m.; closed Sun. and Mon.
Cost: Free
Info: 415.551.9210,,

Brenda Tucker 415.703.9548
Allison Byers 415.703.9541