Wired: It’s Not About New Icons: What Jony Ive Needs to Do for Apple’s iOS

“At a broad level, Apple has been pretty outstanding because they led by design,” says Kristian Simsarian, chair of California College of the Arts’ undergraduate interaction design program and an IDEO fellow. “That’s really been a great credit to Steve Jobs, because he was one of the few business leaders that would actually make bold decisions, that didn’t necessarily have the quantitative backup which most business leaders want.”

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