NY Times: Bespoke for the People

Mr. Schwartz, who teaches at the California College of the Arts and owns a firm called Schwartz and Architecture, is used to counseling anxious city dwellers trying to squeeze more room out of small houses. But after watching several clients get in a knot over whether to go with prefabricated or custom construction, he designed a house of his own to prove a point: that custom design doesn’t have to cost much more, and it has all the advantages that come from a bespoke fit.

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