Posted on Monday, November 11, 2013 by Lindsey Westbrook
Rise of the DEO: Leadership by Design
New Riders, 2013
Paperback, 216 pages, $34.99
This book by Maria Giudice (Design and MBA in Design Strategy faculty) and Christopher Ireland (Design faculty) explores the intersection of creative talent and business expertise, explaining how and why this unlikely coupling produces leaders most capable of solving our increasingly complex business problems.
The two authors have more than 30 years of collective experience as creative business leaders. They conceive of this effort as a playbook designed to unlock creativity in a traditional executive or teach a creative professional how to become an effective business leader. The book lays out—graphically and through example—how DEOs run their companies and why this approach makes sense now.