Posted on Tuesday, January 28, 2014 by Lindsey Westbrook
Moments of Impact: How to Design Strategic Conversations That Accelerate Change
Simon & Schuster, 2014
Kindle/hardcover, 272 pages, $12.74/$28
Lisa Solomon (Design MBA faculty) cowrote this book describing how leaders can use design for creative and collaborative problems solving. She and her coauthor, Chris Ertel, draw on decades of experience as innovation strategists, supported by cutting-edge social science research, dozens of real-life examples, and interviews with more than 100 thought leaders, executives, and fellow practitioners. Solomon says, “This book is a strong reflection of the core principles of innovation leadership we're trying to teach the MBA in Design Strategy students.”
The book also includes a “starter kit” full of tools and tips for putting the book’s core principles into practice. It has garnered wide support from recognized thought leaders and a great review in Publishers Weekly. CCA alumnus and Plum Organics founder Neil Grimmer (Sculpture 1995) is one of the highlighted cases in the opening chapter.