Core 77: The Wrap Up: Ford and IDSASF's 'Designing Innovation' Panel Discussion

Shedroff, Chair of MBA Strategy and Design at California College of the Arts, started the discussion by asking about the role of sustainability in design and strategic operations today. Sustainability is a criteria for research and development, design, materials and even production at every step. Yet, although it is fundamentally important to successful design, both Béhar, CEO and founder at Fuseproject, and Thomas, Director of Strategic Design at Ford Motor Company, emphasized that sustainability is no longer so prominently featured—it's become one theme of all the questions.

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