CCA Celebrates San Francisco Design Week

Photo of billboardHigh Up. Graphic Design Around Town

Faculty members from California College of the Arts (CCA) present three programs as part of San Francisco Design Week, which will be held June 2–9, 2016. SF Design Week spans the entire Bay Area and offers more than 60 studio tours and 75 events featuring world-renowned designers, entrepreneurs, and innovative thought leaders.

High Up: Design Around Town

Jon Sueda, chair of CCA’s MFA in Design Program, will introduce High Up. Design Around Town, an international collaborative design project that was curated by CCA Design faculty members Geoff Kaplan and Marina Pugliese.

Five teams of designers were matched between Milan and San Francisco and each team produced at least one collaborative image posted in strategic urban locations in both cities during the respective Design Weeks (April in Milan and June in San Francisco).

An exhibition with smaller scale versions of the posters will be on view in the atrium gallery of the CCA Graduate Center on Hooper Street in San Francisco. On June 1 from 5:30 to 8:30 p.m., the opening of the exhibit will be celebrated with a roundtable discussion with the San Francisco designers and Silvia Sfligiotti from Italy, with the other Milan designers connecting via Skype.

The talk will focus on the two cities, their respective graphic design traditions, and the impact that graphic design has, or might have, in public settings such as billboards normally used for advertisements.

The project is a collaboration of the Italian Cultural Institute, CCA, San Francisco Design Week, and the Municipality of Milan. Participating CCA faculty include Bob Aufuldish, Geoff Kaplan, Megan Lynch, Brett MacFadden, Marina Pugliese, and Jon Sueda.

Admission is free; however, participants must register.

For more information, visit the SF Design Week website.

The History of Design in Silicon Valley

Design faculty member Barry Katz, author of Make It New: The History of Silicon Valley Design, will present a two-part program on June 3 beginning at 3:30 p.m. at Yerba Buena Center for the Arts in San Francisco.

Silicon Valley is recognized globally as the world’s most important incubator of new products, new business models, and new ideas. By most accounts, the region has been defined by the interconnections among its iconic technology companies, world-class universities, legal and financial communities, and labs.

What has never been fully appreciated is the role that design has played in the region.

This talk will demonstrate how design is the “missing link” in explaining the formation of the Silicon Valley ecosystem of innovation.

The program is divided into two sessions:

  • The Known Design History of Silicon Valley
  • The Unknown Design History of Silicon Valley -- or at least not very well known

Admission is $10 per session. To purchase tickets or for more information, visit the SF Design Week website.

Secret Project

Secret Project is an immersive, cross-departmental program at CCA that provides opportunities and experiences for students to push their creative talents to create work that has impact.

Whether it’s collaborating on their own projects or partnering with organizations, Secret Project provides a space for students to "think wrong" in creating positive change in the world.

CCA faculty member John Bielenberg will lead a design blitz using the Think Wrong process. The event will be held June 5 at Cisco, 500 Terry A Francois Boulevard in San Francisco.

Note: This session is sold out.

About San Francisco Design Week

From tech inventions to culture changing products, human centered design, emerging fashion to international architecture, San Francisco Design Week is an opportunity to experience the regions unique design talents, impact and innovations.

From household products you use in your home and car to tech you wear or carry in your pocket, San Francisco is a hub of innovation like no other. Participants will discuss, debate, explore, celebrate, and showcase San Francisco’s broad influence on the design world and beyond.

SF Design Week is produced by AIGA SF, the professional association for design. AIGA is the oldest and largest membership association for professionals engaged in the discipline, practice and culture of designing.

About California College of the Arts

Founded in 1907, California College of the Arts (CCA) offers 22 undergraduate and 13 graduate programs in the areas of fine arts, architecture, design, and writing. The college offers BFA, BA, MFA, MA, MBA, MDes, BArch, MArch, and MAAD degrees. It has campuses in San Francisco and Oakland, and currently enrolls 1,950 full-time students. CCA students are encouraged to work in an interdisciplinary manner, undertaking projects and collaborations with students in other majors and engaging with outside communities.

Noted alumni include the artists Nathan Oliveira, Jules de Balincourt, Robert Arneson, Robert Bechtle, Viola Frey, and Peter Voulkos; the Oscar-winning filmmaker Audrey Marrs; the illustrator Tomie de Paola; the conceptual artists Harrell Fletcher, David Ireland, and Dennis Oppenheim; and the designers Lucille Tenazas, Michael Vanderbyl, and Gary Hutton.