In 2011 students Anna Acquistapace (DMBA 2011), Olivia Nava (DMBA 2012), and Eric Persha (DMBA 2012), launched an idea inspired by the MBA in Design Strategy program's Social Ventures course (taught by faculty member Steve Diller).
The idea involves working with members of a solar-distribution company as a partner organization to offer community members in rural Tanzania connectivity services that use renewable solar energy.
(Initially the partner organization had wanted to address better solar-powered lighting solutions in Tanzania, which evolved into the more wide-serving Juabar business model.)
"Our [CCA] education helped us realize that you don’t approach innovation by answering questions, but rather you look to understand end-users’ needs.
"So we didn’t come to that project on 'how can we better sell solar lights?' but more 'how do we understand the electricity experience of Tanzanians with little or no electricity experience?'"