“The only value you ever create or that companies ever create happens in the context of a relationship. No relationship, no exchange of value on any level. The reason why experiences are so important is that that’s the container for a relationship, especially ongoing. So if you don’t have an experience, you can’t have a relationship. If you don’t have a relationship you can’t exchange value with anyone.” –Nathan Shedroff, Chair, MBA in Design Strategy, California College of the Arts (CCA) and author, Make it So
Posted on Friday, May 29, 2015 by Laura Braun
Posted on Friday, May 15, 2015 by Laura Braun
The full extent to which this interface was performative, however, was not readily apparent to Minority Report’s audiences. “Hollywood rumor has it that Tom Cruise … needed continuous breaks while shooting the scenes with the interface because it was exhausting,” write Nathan Shedroff, the chair of California College of the Arts’ MBA program in Design Strategy, and Cooper Design Fellow Chris Noessel in their book Make It So: Interaction Design Lessons from Science Fiction. Try holding your arms perpendicular to their chest for an extended period. It’s uncomfortable.
Posted on Thursday, May 7, 2015 by Laura Braun
But other industrial designers successfully forged very different paths. Nathan Shedroff, designer turned entrepreneur, now leads California College of Art’s MBA Design Strategy program. Former IDSA chief Cooper Woodring has gone on to become an expert witness in design patent litigation. Brian Cheskey, a RISD alum, co-founded and is CEO of Airbnb.
Posted on Friday, May 1, 2015 by Laura Kenney
During the spring semester, six interdisciplinary student teams competed for three $10,000 grants to develop and actualize a socially innovative project. The IMPACT program encourages students across all disciplines to facilitate social change by applying their creative skills and implement solutions collaboratively with community partners.
The awards program supports the mission of The Center for Art and Public Life with the belief that community engagement is the cornerstone of a practice focused on changing the world.
Posted on Tuesday, March 31, 2015 by Laura Braun
The success of this revolution in California, and in other states and the federal government, will depend upon a new generation of people who are trained, willing and able to bring change to even the most sclerotic of bureaucracies. To prepare this new generation, we created a first-of-its-kind Masters in Business Administration that specializes in teaching students what they need to know to lead the civic innovation revolution both inside and outside government.
Posted on Thursday, March 19, 2015 by Laura Braun
These are questions that The Center for Investigative Reporting and the California College of the Arts will explore together with a group of students this fall. In a new collaboration, CCA’s animation program will lead an interdisciplinary class with the guidance of CIR in which students will explore creative forms of visualization on the foundations of fact-based reporting. The course partnership is powered by ENGAGE at CCA, a program of the Center for Art and Public Life.
Posted on Friday, February 27, 2015 by Jeremy Joan Hewes
Everyone relies on highly portable technology to stay in touch, find a restaurant or a parking space, and grab images on the go. But a few lucky folks have seen or held the Cinema Snowglobe, a marriage of art and technology that is an object of pure delight.
Designed and created by CCA Graduate Program in Design faculty members JD Beltran and Scott Minneman, this new snowglobe updates the old-fashioned little scene in glass that you shake to see the snow fly and settle. When you shake this palm-sized marvel, you see video or animated images that are looped to play repeatedly.
The several early editions of the Cinema Snowglobe feature a trip across the Golden Gate Bridge, a fireworks display, or a walk through the Rose Garden in Golden Gate Park.
Posted on Wednesday, February 4, 2015 by Laura Braun
What happens when civic technology gets its own degree?
A panel of San Francisco technologists and public officials will discuss possibilities Feb. 3 at the California College of the Arts, which recently released its new Master of Business Administration in Civic Innovation. During the panel, the college hopes to draw input from the industry’s success to leverage tech for civic good.
Posted on Friday, January 16, 2015 by Jim Norrena
In 2011 students Anna Acquistapace (DMBA 2011), Olivia Nava (DMBA 2012), and Eric Persha (DMBA 2012), launched an idea inspired by the MBA in Design Strategy program's Social Ventures course (taught by faculty member Steve Diller).
The idea involves working with members of a solar-distribution company as a partner organization to offer community members in rural Tanzania connectivity services that use renewable solar energy.
(Initially the partner organization had wanted to address better solar-powered lighting solutions in Tanzania, which evolved into the more wide-serving Juabar business model.)
"Our [CCA] education helped us realize that you don’t approach innovation by answering questions, but rather you look to understand end-users’ needs.
"So we didn’t come to that project on 'how can we better sell solar lights?' but more 'how do we understand the electricity experience of Tanzanians with little or no electricity experience?'"
Posted on Tuesday, January 6, 2015 by Laura Braun
The Bluetooth Special Interest Group has announced the finalists of its 2015 Bluetooth Breakthrough Awards that applaud the most innovative products and applications developed for the wireless protocol today.