Design MBA News

Posted on Thursday, March 19, 2015 by Laura Braun

These are questions that The Center for Investigative Reporting and the California College of the Arts will explore together with a group of students this fall. In a new collaboration, CCA’s animation program will lead an interdisciplinary class with the guidance of CIR in which students will explore creative forms of visualization on the foundations of fact-based reporting. The course partnership is powered by ENGAGE at CCA, a program of the Center for Art and Public Life.

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Posted on Friday, February 27, 2015 by Jeremy Joan Hewes

Scott Minneman and JD Beltran demonstrate the Cinema SnowglobeView slideshow 

Everyone relies on highly portable technology to stay in touch, find a restaurant or a parking space, and grab images on the go. But a few lucky folks have seen or held the Cinema Snowglobe, a marriage of art and technology that is an object of pure delight.

Designed and created by CCA Graduate Program in Design faculty members JD Beltran and Scott Minneman, this new snowglobe updates the old-fashioned little scene in glass that you shake to see the snow fly and settle. When you shake this palm-sized marvel, you see video or animated images that are looped to play repeatedly.

The several early editions of the Cinema Snowglobe feature a trip across the Golden Gate Bridge, a fireworks display, or a walk through the Rose Garden in Golden Gate Park.

Another snowglobe is a collaboration with the artist Leo Villareal and displays his marvelous Bay Lights installation that illuminates the west span of the San Francisco­–Oakland Bay Bridge.

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Posted on Wednesday, February 4, 2015 by Laura Braun

What happens when civic technology gets its own degree?

A panel of San Francisco technologists and public officials will discuss possibilities Feb. 3 at the California College of the Arts, which recently released its new Master of Business Administration in Civic Innovation. During the panel, the college hopes to draw input from the industry’s success to leverage tech for civic good.

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Posted on Friday, January 16, 2015 by Jim Norrena

In 2011 students Anna Acquistapace (DMBA 2011), Olivia Nava (DMBA 2012), and Eric Persha (DMBA 2012), launched an idea inspired by the MBA in Design Strategy program's Social Ventures course (taught by faculty member Steve Diller).

The idea involves working with members of a solar-distribution company as a partner organization to offer community members in rural Tanzania connectivity services that use renewable solar energy.

(Initially the partner organization had wanted to address better solar-powered lighting solutions in Tanzania, which evolved into the more wide-serving Juabar business model.)

"Our [CCA] education helped us realize that you don’t approach innovation by answering questions, but rather you look to understand end-users’ needs.

"So we didn’t come to that project on 'how can we better sell solar lights?' but more 'how do we understand the electricity experience of Tanzanians with little or no electricity experience?'"

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Posted on Tuesday, January 6, 2015 by Laura Braun

The Bluetooth Special Interest Group has announced the finalists of its 2015 Bluetooth Breakthrough Awards that applaud the most innovative products and applications developed for the wireless protocol today.

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Posted on Friday, December 5, 2014 by Jim Norrena

The Center for Art & Public Life (The Center) and the MBA in Design Strategy program, both at California College of the Arts, last month co-organized TechRaking 7, an annual hackathon series put on by The Center for Investigative Reporting (CIR), which focused on the intersection of journalism and design.

TechRaking 7, the first within the series to work exclusively with college students (and CCA as its official partner), had CIR CEO Joaquín Alvarado reaching out to CCA to pose the question: How can we rethink human interaction around the news within our communities?

CIR enlisted colleagues from two of its local media partners -- Bruce Koon of KQED and Martin Reynolds of the Bay Area News Group (BANG) -- to challenge CCA students with some of their toughest community-engagement issues. For example, how might:

CIR create new ways for people to communicate about the role of guns in their neighborhoods?
BANG offer a more participatory model that empowers residents to share overlooked topics?
KQED develop cross-regional tools to communicate better the personal effects of the growing technology industry?

Far be it for anyone at CCA to turn away a challenge, thought leaders at The Center decided to enlist the help of CCA students -- working in small teams representing a wide range of disciplines -- to collectively come up with innovative solutions that could encourage greater public participation in today's changing news gathering and distribution policies and procedures.

In short, TechRaking 7 challenged students to give the concept of the traditional newsstand a much-needed facelift.

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Posted on Tuesday, December 2, 2014 by Laura Braun

Andrew Deming and Rachel Gant are the designers behind Yield, a brand of minimalist, high quality homewares and accessories. Both originally Southern natives, the two met at California College of the Arts (CCA) in San Francisco. After gaining experience at various agencies in SF (Andrew at ID firm fuseproject, Rachel at architecture firm CCS) the two joined together and formed Yield.

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Posted on Thursday, October 9, 2014 by Laura Braun

In June CCA students from across multiple disciplines participated in CCA+AIR (Audi Innovation Research) Fellowship: Beyond Mobility, an intensive two-week design challenge that brought the Audi Group's leading designers -- and a host of other local designers -- to campus to hear students present about the next phase of creating luxury automobiles.

Architecture faculty members and Future Cities Lab partners Nataly Gattegno and Jason Kelly Johnson and Markus Auerbach from Audi AG’s AIR team spearheaded the event, which called for an interdisciplinary cross-section of program chairs to nominate students, who would then apply for the fellowship.

Auerbach emphasized daily a basic principle to which all Audi designers rely: “Humans have basic needs and rich desires.”

Students worked in teams and were instructed to keep the fundamental design consideration in mind as they envisioned the design of future automobiles for Audi AG, one of the "German Big 3" luxury automakers (along with BMW and Mercedes-Benz, which are the three best-selling luxury automakers in the world).

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Posted on Tuesday, September 16, 2014 by Laura Braun

“I’m going to damn it with faint praise,” says Nathan Shedroff, Chair of the Design MBA program at California College of the Arts in San Francisco, calling it a “missed opportunity” and “a safe, nice, corporate exterior. Southwest’s whole brand persona has more personality than we’re seeing on the outside of this plane.”

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Posted on Thursday, September 4, 2014 by Laura Braun

As Grefé points out, defining these competencies will help traditional design education programs adapt in order to prepare students for a brave new world. But some of the country’s most forward-thinking design educators say that simply adapting will not suffice. “It’s not enough to add a design-thinking or sustainability course to a curriculum and call it a new program,” says Nathan Shedroff, head of the MBA program in design strategy at California College of the Arts.

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