Posted on Thursday, October 17, 2013 by Allison Byers
Posted on Monday, October 14, 2013 by Allison Byers
Posted on Monday, October 14, 2013 by Allison Byers
Posted on Tuesday, September 24, 2013 by Lindsey Westbrook
Archetypes in Branding: A Toolkit for Creatives and Strategists
HOW Books, 2012
Hardcover, 158 pages, $45
Margaret Hartwell (MBA in Design Strategy faculty) and Joshua C. Chen coauthored this book, which offers a highly participatory approach to brand development. Combined with a companion deck of 60 original archetype cards, this kit is a practical tool to reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers; forge relationships with the myriad stakeholders that affect your business; and empower your team to access their creativity and innovate with integrity.
Readers can use this tool again and again to inform and enliven brand strategy, and to create resonant and authentic communications.
For more information visit archetypesinbranding.com.Read the rest
Posted on Monday, September 9, 2013 by Allison Byers
Brainstorming for the Mix & Stir Accelerator at CCA [Photo: Gary Iwatani]
For some, summer is a time for relaxation. But for the teams in the Mix & Stir Start-Up Accelerator at CCA, it is crunch time. For eight weeks, teams hoping to found new start-up ventures come together here for studio space, support, and mentoring from the Mix & Stir Studio partners and an extensive network of mentors. It’s a lot of work, but the payoff can be huge.
Starting a Start-Up to Help Start-Ups
Mix & Stir began as a collaboration between CCA Graduate Design faculty member Christopher Ireland, fellow faculty member and brand and innovation strategist Mary Anne Masterson, and the venture capitalist Hiroshi Wald.Read the rest
Posted on Wednesday, September 4, 2013 by Allison Byers
For a crowdsourced, curated day, there’s Mosey – as in “mosey on down to the saloon.” Created by a team of California College of the Arts MBA Design Strategy graduates, Moseys are step-by-step itineraries complete with maps, photographs and business information for the local and the tourist.Read the rest
Posted on Monday, July 1, 2013 by Susannah Magers
Tim Bishop (MBA in Design Strategy 2010) works for Parallel Development, a Brooklyn-based design and fabrication studio. The five-person company specializes in collaborating with digital designers, artists, and architects to bring their visions to life.
"We develop the electrical and mechanical platforms they require for their works," Bishop explains, "The works take many forms and might have various levels of interactivity. Frequently they are custom 3D LED displays."Read the rest
Posted on Monday, April 29, 2013 by Jim Norrena
Alumnus Neil Grimmer in Times Square after opening the New York Stock Exchange
Neil Grimmer (BFA Sculpture 1995) epitomizes success.
He’s an accomplished conceptual artist and designer (with past exhibitions at Catharine Clark Gallery, New Langton Arts, Southern Exposure, and Yerba Buena Center for the Arts, among others) and today serves as CEO of Plum Inc. (formerly Nest Collective), a pioneer and global provider of premium, nutritious organic baby food with brand name Plum Organics, which Forbes magazine named #19 on its 2013 list of "America's Most Promising Companies."
And he's a dad on a mission. Watch video »Read the rest
Posted on Tuesday, April 23, 2013 by Allison Byers
At Stanford University you can learn how to design calm. The course is one of several dozen offered by what Stanford calls its d.school, an eight-year-old program in design thinking. The hybrid discipline—dubbed “the hottest trend in business culture” by Businessweek—is now taught at schools ranging from Parsons to Yale. At California College of the Arts you can get an MBA in Design Strategy, learning how to apply design principles to such seemingly un-designy pursuits as human resources and accounting.Read the rest
Posted on Wednesday, February 20, 2013 by Christina Linden
Medical students fulfilling their residency requirement -- a formative but grueling experience that involves at least three years of treating patients in a hospital -- need to have intense stamina.
"It's common for a resident to finish a 12-hour shift and realize they never stopped to eat, or even go to the bathroom!" says Vinitha Watson, an innovation consultant, CCA trustee, and 2010 alumna of the MBA in Design Strategy program.
Watson knows this from research she did with Nicole Chen (also MBA in Design Strategy 2010) looking into conditions that affect the health and wellness of residents at the prestigious Johns Hopkins University School of Medicine.
The culture of this intense learning environment is geared toward the residents becoming the best doctors they can be . . . and putting their heads down and plowing through by whatever means necessary.Read the rest
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