Design MBA News

Posted on Tuesday, January 28, 2014 by Lindsey Westbrook

Moments of Impact: How to Design Strategic Conversations That Accelerate Change
Simon & Schuster, 2014
Kindle/hardcover, 272 pages, $12.74/$28

Lisa Solomon (Design MBA faculty) cowrote this book describing how leaders can use design for creative and collaborative problems solving. She and her coauthor, Chris Ertel, draw on decades of experience as innovation strategists, supported by cutting-edge social science research, dozens of real-life examples, and interviews with more than 100 thought leaders, executives, and fellow practitioners. Solomon says, “This book is a strong reflection of the core principles of innovation leadership we're trying to teach the MBA in Design Strategy students.”

The book also includes a “starter kit” full of tools and tips for putting the book’s core principles into practice. It has garnered wide support from recognized thought leaders and a great review in Publishers Weekly. CCA alumnus and Plum Organics founder Neil Grimmer (Sculpture 1995) is one of the highlighted cases in the opening chapter.

Read the rest

Posted on Thursday, January 23, 2014 by Jim Norrena

From CCA to IDEO to Plum Organics . . . see where an arts education is taking this alum!

Career Success: A Media Synopsis

In June 2012 the New York Times sunk its teeth into Neil Grimmer (BFA Sculpture 1995) and his human-interest, business-savvy success story with Plum Organics, the organic baby-food company that has reshaped the industry by changing not only what we're packaging but also how we're packaging it. 

Read the rest

Posted on Wednesday, January 22, 2014 by Laura Braun

After meeting and falling for one another at the California College of the Arts, Rachel Gant and Andrew Deming began collaborating, and their quirky lifestyle brand, Yield Design Co, was born. After the duo designed two rings for close friends, they decided to expand the line and create Endswell as a stand-alone collection.

Visit source »

Read the rest

Posted on Friday, December 20, 2013 by Laura Braun

At a time when the federal government can't even roll out a functioning health care website, it's tempting to think that bureaucracies are incapable of true innovation. California College of Arts, which is launching what may be the first public policy MBA program within a design school, has hope.

Visit source »

Read the rest

Posted on Monday, December 16, 2013 by Laura Braun

"We started the company as a class project at California College of the Arts MBA in design strategy program, and it quickly became our thesis project for venture studio," says Eric Persha, CEO. After entering the project in an incubator, Persha and his team began working on it this year after graduation.

Vist source »

Read the rest

Posted on Thursday, December 12, 2013 by Allison Byers

CCA alum Adam Dole (MBA in Design Strategy 2010) has been spending an exciting several months in Washington DC as part of the second cohort of Presidential Innovation Fellows; he was one of 43 selected out of more than 2,000 applicants.

This program pairs top innovators from the private sector, nonprofits, and academia with top innovators in government to collaborate during focused “tours of duty” to develop solutions that can save lives, save taxpayer money, and fuel job creation.

The fellows have a unique opportunity to make an impact on a truly massive scale.

Read the rest

Posted on Tuesday, November 26, 2013 by Allison Byers

On October 10, 2013, CCA hosted an OpenCo session, an event that announces itself as “a mix between a business conference and artist’s open studio with the vibe of a music festival.”

OpenCo launched in 2012 in San Francisco and has since expanded to four cities. At this year’s San Francisco edition, more than 3,600 attendees -- investors, marketers, job seekers, and curious neighbors -- visited 135 different companies and organizations, getting direct access to local innovation leaders in, you might say, their natural habitat.

Read the rest

Posted on Tuesday, November 26, 2013 by Allison Byers

Over the weekend of November 16-17, 2013, 24 CCA undergraduates participated in Wheel Well, a “design sprint” for bicycle safety in Silicon Valley.

Organized by Silicon Valley Bicycle Coalition’s Roadway Safety Solutions Team, CCA’s Center for Art and Public Life, and CCA’s Design division, the event challenged students to rapidly conceive an intervention that would: 1) improve the relationship between motorists and cyclists in Silicon Valley; and 2) encourage behavior change to ensure the safety of everyone on the road.

Read the rest

Posted on Monday, November 11, 2013 by Lindsey Westbrook

Rise of the DEO: Leadership by Design
New Riders, 2013
Paperback, 216 pages, $34.99

This book by Maria Giudice (Design and MBA in Design Strategy faculty) and Christopher Ireland (Design faculty) explores the intersection of creative talent and business expertise, explaining how and why this unlikely coupling produces leaders most capable of solving our increasingly complex business problems.

The two authors have more than 30 years of collective experience as creative business leaders. They conceive of this effort as a playbook designed to unlock creativity in a traditional executive or teach a creative professional how to become an effective business leader. The book lays out—graphically and through example—how DEOs run their companies and why this approach makes sense now.

Read the rest

Posted on Thursday, October 17, 2013 by Allison Byers

California College of the Arts launches its Design Strategy MBA, the first American graduate program to address the value of design in business.

Visit source »

Read the rest

Pages