Design MBA News

Posted on Friday, December 20, 2013 by Laura Braun

At a time when the federal government can't even roll out a functioning health care website, it's tempting to think that bureaucracies are incapable of true innovation. California College of Arts, which is launching what may be the first public policy MBA program within a design school, has hope.

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Posted on Monday, December 16, 2013 by Laura Braun

"We started the company as a class project at California College of the Arts MBA in design strategy program, and it quickly became our thesis project for venture studio," says Eric Persha, CEO. After entering the project in an incubator, Persha and his team began working on it this year after graduation.

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Posted on Thursday, December 12, 2013 by Allison Byers

CCA alum Adam Dole (MBA in Design Strategy 2010) has been spending an exciting several months in Washington DC as part of the second cohort of Presidential Innovation Fellows; he was one of 43 selected out of more than 2,000 applicants.

This program pairs top innovators from the private sector, nonprofits, and academia with top innovators in government to collaborate during focused “tours of duty” to develop solutions that can save lives, save taxpayer money, and fuel job creation.

The fellows have a unique opportunity to make an impact on a truly massive scale.

Posted on Tuesday, November 26, 2013 by Allison Byers

On October 10, 2013, CCA hosted an OpenCo session, an event that announces itself as “a mix between a business conference and artist’s open studio with the vibe of a music festival.”

OpenCo launched in 2012 in San Francisco and has since expanded to four cities. At this year’s San Francisco edition, more than 3,600 attendees -- investors, marketers, job seekers, and curious neighbors -- visited 135 different companies and organizations, getting direct access to local innovation leaders in, you might say, their natural habitat.

Posted on Tuesday, November 26, 2013 by Allison Byers

Over the weekend of November 16-17, 2013, 24 CCA undergraduates participated in Wheel Well, a “design sprint” for bicycle safety in Silicon Valley.

Organized by Silicon Valley Bicycle Coalition’s Roadway Safety Solutions Team, CCA’s Center for Art and Public Life, and CCA’s Design division, the event challenged students to rapidly conceive an intervention that would: 1) improve the relationship between motorists and cyclists in Silicon Valley; and 2) encourage behavior change to ensure the safety of everyone on the road.

Posted on Monday, November 11, 2013 by Lindsey Westbrook

Rise of the DEO: Leadership by Design
New Riders, 2013
Paperback, 216 pages, $34.99

This book by Maria Giudice (Design and MBA in Design Strategy faculty) and Christopher Ireland (Design faculty) explores the intersection of creative talent and business expertise, explaining how and why this unlikely coupling produces leaders most capable of solving our increasingly complex business problems.

The two authors have more than 30 years of collective experience as creative business leaders. They conceive of this effort as a playbook designed to unlock creativity in a traditional executive or teach a creative professional how to become an effective business leader. The book lays out—graphically and through example—how DEOs run their companies and why this approach makes sense now.

Posted on Thursday, October 17, 2013 by Allison Byers

California College of the Arts launches its Design Strategy MBA, the first American graduate program to address the value of design in business.

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Posted on Monday, October 14, 2013 by Allison Byers

California College of the Arts in San Francisco is pleased to announce the fall 2014 launch of two groundbreaking master of business administration programs: the MBA in Strategic Foresight and the MBA in Public Policy Design.

Posted on Monday, October 14, 2013 by Allison Byers

CCA DMBA Alum Ardy Sobhani and business partner Anton Willis of Oru Kayak are featured in this episode of CNN Blueprint, as well as former Industrial Design Chair Yves Behar.

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Posted on Tuesday, September 24, 2013 by Lindsey Westbrook

Archetypes in Branding: A Toolkit for Creatives and Strategists
HOW Books, 2012
Hardcover, 158 pages, $45

Margaret Hartwell (MBA in Design Strategy faculty) and Joshua C. Chen coauthored this book, which offers a highly participatory approach to brand development. Combined with a companion deck of 60 original archetype cards, this kit is a practical tool to reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers; forge relationships with the myriad stakeholders that affect your business; and empower your team to access their creativity and innovate with integrity.

Readers can use this tool again and again to inform and enliven brand strategy, and to create resonant and authentic communications.

For more information visit archetypesinbranding.com.

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