Design MBA News

Posted on Tuesday, November 26, 2013 by Allison Byers

Over the weekend of November 16-17, 2013, 24 CCA undergraduates participated in Wheel Well, a “design sprint” for bicycle safety in Silicon Valley.

Organized by Silicon Valley Bicycle Coalition’s Roadway Safety Solutions Team, CCA’s Center for Art and Public Life, and CCA’s Design division, the event challenged students to rapidly conceive an intervention that would: 1) improve the relationship between motorists and cyclists in Silicon Valley; and 2) encourage behavior change to ensure the safety of everyone on the road.

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Posted on Monday, November 11, 2013 by Lindsey Westbrook

Rise of the DEO: Leadership by Design
New Riders, 2013
Paperback, 216 pages, $34.99

This book by Maria Giudice (Design and MBA in Design Strategy faculty) and Christopher Ireland (Design faculty) explores the intersection of creative talent and business expertise, explaining how and why this unlikely coupling produces leaders most capable of solving our increasingly complex business problems.

The two authors have more than 30 years of collective experience as creative business leaders. They conceive of this effort as a playbook designed to unlock creativity in a traditional executive or teach a creative professional how to become an effective business leader. The book lays out—graphically and through example—how DEOs run their companies and why this approach makes sense now.

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Posted on Thursday, October 17, 2013 by Allison Byers

California College of the Arts launches its Design Strategy MBA, the first American graduate program to address the value of design in business.

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Posted on Monday, October 14, 2013 by Allison Byers

California College of the Arts in San Francisco is pleased to announce the fall 2014 launch of two groundbreaking master of business administration programs: the MBA in Strategic Foresight and the MBA in Public Policy Design.

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Posted on Monday, October 14, 2013 by Allison Byers

CCA DMBA Alum Ardy Sobhani and business partner Anton Willis of Oru Kayak are featured in this episode of CNN Blueprint, as well as former Industrial Design Chair Yves Behar.

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Posted on Tuesday, September 24, 2013 by Lindsey Westbrook

Archetypes in Branding: A Toolkit for Creatives and Strategists
HOW Books, 2012
Hardcover, 158 pages, $45

Margaret Hartwell (MBA in Design Strategy faculty) and Joshua C. Chen coauthored this book, which offers a highly participatory approach to brand development. Combined with a companion deck of 60 original archetype cards, this kit is a practical tool to reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers; forge relationships with the myriad stakeholders that affect your business; and empower your team to access their creativity and innovate with integrity.

Readers can use this tool again and again to inform and enliven brand strategy, and to create resonant and authentic communications.

For more information visit archetypesinbranding.com.

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Posted on Monday, September 9, 2013 by Allison Byers

Brainstorming for the Mix & Stir Accelerator at CCA [Photo: Gary Iwatani]

For some, summer is a time for relaxation. But for the teams in the Mix & Stir Start-Up Accelerator at CCA, it is crunch time. For eight weeks, teams hoping to found new start-up ventures come together here for studio space, support, and mentoring from the Mix & Stir Studio partners and an extensive network of mentors. It’s a lot of work, but the payoff can be huge.

Starting a Start-Up to Help Start-Ups

Mix & Stir began as a collaboration between CCA Graduate Design faculty member Christopher Ireland, fellow faculty member and brand and innovation strategist Mary Anne Masterson, and the venture capitalist Hiroshi Wald.

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Posted on Wednesday, September 4, 2013 by Allison Byers

For a crowdsourced, curated day, there’s Mosey – as in “mosey on down to the saloon.” Created by a team of California College of the Arts MBA Design Strategy graduates, Moseys are step-by-step itineraries complete with maps, photographs and business information for the local and the tourist.

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Posted on Monday, July 1, 2013 by Susannah Magers

Aviary (2013)

Tim Bishop (MBA in Design Strategy 2010) works for Parallel Development, a Brooklyn-based design and fabrication studio. The five-person company specializes in collaborating with digital designers, artists, and architects to bring their visions to life.

"We develop the electrical and mechanical platforms they require for their works," Bishop explains, "The works take many forms and might have various levels of interactivity. Frequently they are custom 3D LED displays."

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Posted on Monday, April 29, 2013 by Jim Norrena

Alumnus Neil Grimmer in Times Square after opening the New York Stock Exchange

Neil Grimmer (BFA Sculpture 1995) epitomizes success.

He’s an accomplished conceptual artist and designer (with past exhibitions at Catharine Clark Gallery, New Langton Arts, Southern Exposure, and Yerba Buena Center for the Arts, among others) and today serves as CEO of Plum Inc. (formerly Nest Collective), a pioneer and global provider of premium, nutritious organic baby food with brand name Plum Organics, which Forbes magazine named #19 on its 2013 list of "America's Most Promising Companies."

And he's a dad on a mission. Watch video »

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