Design MBA News

Posted on Monday, October 15, 2012 by Lindsey Westbrook

Make It So: Interaction Design Lessons from Science Fiction
Rosenfeld Media, 2012
Paperback/PDF, $39

Many designers enjoy seeing the interfaces created for science fiction films and television shows. Freed from the rigorous constraints of designing for real users, sci-fi production designers develop blue-sky interfaces that are inspiring, humorous, and even instructive. By carefully studying these "outsider" user interfaces, designers can derive lessons that make their real-world designs more cutting edge and successful.

In Make It So, MBA in Design Strategy chair Nathan Shedroff and coauthor Christopher Noessel discuss how sci-fi interfaces have been there (almost) from the beginning; sci-fi creates a shared design language that sets audience expectations; if an interface works for an audience, there's something there that will work for users; and bad sci-fi interfaces can sometimes be the most inspiring. The book sets forth 150 lessons and 10 "meta-lessons" across hundreds of examples that developers can use to enhance their real-world interfaces.

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Posted on Monday, September 17, 2012 by Allison Byers

When Doug Caldwell went to see the movie X-Men, he wasn't thinking about his day job. But what he saw would change his life ... and the way the U.S. military makes war.

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Posted on Thursday, September 6, 2012 by Allison Byers

Mayo Clinic business planning manager Adam Dole was our third guest speaker for Hot Studio’s Triple Bottom Lunch event in May. For his presentation Adam explained the role of his team—Business Development and New Ventures—and how they introduce design-thinking to influence behavior change and disease prevention programs in Mayo’s large organization.

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Posted on Monday, August 6, 2012 by Allison Byers

Predominantly raised in Las Cruces, New Mexico, Estela Hartley, 36, observed early on disparate communities coming together to develop a unique blend of Hispanic and American culture. As a student at The Illinois Institute of Art–Chicago, she combined her public health and design skills to revive VISioN, a student organization providing design students service learning opportunities with nonprofit organizations.

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Posted on Wednesday, July 18, 2012 by Allison Byers

It's not an obsession and it's not quite a hobby. However, for almost two years, between 2004 and 2006, I checked Ebay nearly every day for Concorde in-flight service items. In the interim, I've amassed a substantial collection, mostly from the last British Airways fitting, co-designed by Conran and Factory Design.

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Posted on Thursday, June 28, 2012 by Amanda E. Gross

from Team JuaBar IMPACT 2012 project proposal

Within the next few weeks, the three teams of CCA students who won IMPACT Social Entrepreneurship Awards will be heading to Alaska, Tanzania, and Mexico to attempt innovative social transformations. Bolstered by the support of their $10,000 IMPACT grants and their community partner organizations, the teams -- KVAK TV, JuaBar, and 20/20 FOTO -- will work to empower three different communities to address pressing local concerns. Each team brings together a mix of graduate and undergraduate students from different academic programs.

IMPACT is one of the anchor programs at CCA's Center for Art and Public Life, providing students with opportunities to build relationships for social change. It is about innovation, community, collaboration, and making. It celebrates the entrepreneurial drive of CCA students combined with their desire to create a tangible, positive influence within a specific community.

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Posted on Thursday, June 21, 2012 by Allison Byers

Ten years ago, when I wrote The Making of a Discipline: The Making of a Title, 2002, there was a big debate on: Is experience design about online and mobile interfaces or is it something more? Forward-thinking initiatives, like the AIGA’s Advance for Design, began the conversation at the center of the convergence of the media, technology, and business worlds. Started by Clement Mok and Terry Swack, and supported by Ric Grefe, this group of people met periodically for several years to talk about the changes in the above industries and how to both manage and communicate them.

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Posted on Thursday, June 7, 2012 by Allison Byers

Forget b-school. These days, d.school is the place to go.

Stanford University's d.school—the Hasso Plattner Institute of Design—has gained recognition in recent years for introducing the trendy, but murky, problem-solving concept known as "design thinking" to executives, educators, scientists, doctors and lawyers. Now other schools are coming up with their own programs.

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Posted on Monday, April 30, 2012 by Allison Byers

If you want to make a major impact on solving the country’s health care crisis . . . you go to design school, right? OK, so it may not be the obvious choice (yet!), but for Adam Dole (MBA in Design Strategy 2010) it was the best choice. He now has his dream job as a business planning manager for the Mayo Clinic. He is based in Silicon Valley and serves as a member of a “new ventures” team, focusing on identifying and incubating future Mayo Clinic commercial products, services, and businesses.

Back in 2008, when Dole realized that an MBA was what he needed to take his career to the next level, he knew from extensive professional experience that something was missing from almost all of the programs he was researching. Determined not to go the traditional business-school route, he saw clearly how the hybrid curriculum of CCA’s MBA in Design Strategy program would be perfect for his purposes.

Ready for Anything

Dole leverages his CCA MBA training on a daily basis. He hit the ground running at the Mayo Clinic by being able to effectively identify and evaluate new opportunities using a hybrid approach: Creative thinking defines what is possible, and analytical thinking determines what is required to bring new ideas to fruition. “Our health care system is on the brink of bankrupting our country,” he says. “We are now raising the first generation of children who are expected to live shorter lives than their parents. We can no longer rely on traditional thinking and existing models to solve these problems. Nor will they be solved by incremental improvements in operational efficiencies. Real solutions will require a systems-thinking approach.”

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Posted on Thursday, November 17, 2011 by Clay Walsh

Congratulations to this year's juried R.A.W. Video (real artists at work) contest winners! The contest, open to all current CCA students, challenged contestants to create a two-minute (maximum) high-resolution digital film (including audio) with “In and Out of the Studio" as the required theme.

The goal was to encourage students to pick up their digital camcorders and highlight their community at CCA—whether in the classroom, studio, residence hall—or away from the college altogether. And the goal was definitely met several times over!

2011 R.A.W. Video Contest Winners

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