Design MBA News

Posted on Tuesday, April 23, 2013 by Allison Byers

At Stanford University you can learn how to design calm. The course is one of several dozen offered by what Stanford calls its d.school, an eight-year-old program in design thinking. The hybrid discipline—dubbed “the hottest trend in business culture” by Businessweek—is now taught at schools ranging from Parsons to Yale. At California College of the Arts you can get an MBA in Design Strategy, learning how to apply design principles to such seemingly un-designy pursuits as human resources and accounting.

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Posted on Wednesday, February 20, 2013 by Christina Linden

Medical students fulfilling their residency requirement -- a formative but grueling experience that involves at least three years of treating patients in a hospital -- need to have intense stamina.

"It's common for a resident to finish a 12-hour shift and realize they never stopped to eat, or even go to the bathroom!" says Vinitha Watson, an innovation consultant, CCA trustee, and 2010 alumna of the MBA in Design Strategy program.

Watson knows this from research she did with Nicole Chen (also MBA in Design Strategy 2010) looking into conditions that affect the health and wellness of residents at the prestigious Johns Hopkins University School of Medicine.

The culture of this intense learning environment is geared toward the residents becoming the best doctors they can be . . . and putting their heads down and plowing through by whatever means necessary.

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Posted on Wednesday, February 20, 2013 by Allison Byers

Juabar, created by CCA DMBA students, is featured as part of this article in Fast Co.

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Posted on Thursday, January 17, 2013 by Allison Byers

Unless you’ve been living under a rock for the past three years, odds are you’ve heard of Angry Birds. That horribly addictive smartphone game in which you fling a variety of “angry” birds at mischievous, thieving pigs was downloaded eight million times on Christmas Day alone. It’s undeniably entertaining.

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Posted on Wednesday, January 16, 2013 by Allison Byers

Finalists of AECOM’s fourth annual Urban SOS student competition have been announced! Understanding that this rapidly globalizing world is currently undergoing mass migrations, geo-political shifts and new patterns of commerce, which enhance the role of cities as the stage sets for these massive changes, Urban SOS challenges design, architecture, landscape, planning, engineering and environmental studies students to address a specific brief around urban sites in distress with an implementable architectural intervention that is grounded in a truly cross-disciplinary response.

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Posted on Tuesday, January 8, 2013 by Allison Byers

We head to San Francisco for this month’s Designer Dailies to visit with Rachel Gant and Andrew Deming of Yield Design. The co-founders met at California College of the Arts, where Gant studied Industrial Design and Deming studied Design Strategy. Gant leads us through a day as they prepare for their first product launch—the Yield Picnic Bag, a nifty bag that unfolds into a picnic blanket.

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Posted on Wednesday, November 28, 2012 by Allison Byers

Yield Design Co. Picnic Bag

More and more, the talented and driven creatives of the CCA community are turning to Kickstarter -- a funding platform for creative projects. We’ve seen more than 20 successful projects on the CCA Kickstarter page, and even more are out there, achieving their goals.

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Posted on Monday, October 15, 2012 by Lindsey Westbrook

Make It So: Interaction Design Lessons from Science Fiction
Rosenfeld Media, 2012
Paperback/PDF, $39

Many designers enjoy seeing the interfaces created for science fiction films and television shows. Freed from the rigorous constraints of designing for real users, sci-fi production designers develop blue-sky interfaces that are inspiring, humorous, and even instructive. By carefully studying these "outsider" user interfaces, designers can derive lessons that make their real-world designs more cutting edge and successful.

In Make It So, MBA in Design Strategy chair Nathan Shedroff and coauthor Christopher Noessel discuss how sci-fi interfaces have been there (almost) from the beginning; sci-fi creates a shared design language that sets audience expectations; if an interface works for an audience, there's something there that will work for users; and bad sci-fi interfaces can sometimes be the most inspiring. The book sets forth 150 lessons and 10 "meta-lessons" across hundreds of examples that developers can use to enhance their real-world interfaces.

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Posted on Monday, September 17, 2012 by Allison Byers

When Doug Caldwell went to see the movie X-Men, he wasn't thinking about his day job. But what he saw would change his life ... and the way the U.S. military makes war.

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Posted on Thursday, September 6, 2012 by Allison Byers

Mayo Clinic business planning manager Adam Dole was our third guest speaker for Hot Studio’s Triple Bottom Lunch event in May. For his presentation Adam explained the role of his team—Business Development and New Ventures—and how they introduce design-thinking to influence behavior change and disease prevention programs in Mayo’s large organization.

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