Design MBA News

Posted on Wednesday, July 18, 2012 by Allison Byers

It's not an obsession and it's not quite a hobby. However, for almost two years, between 2004 and 2006, I checked Ebay nearly every day for Concorde in-flight service items. In the interim, I've amassed a substantial collection, mostly from the last British Airways fitting, co-designed by Conran and Factory Design.

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Posted on Thursday, June 28, 2012 by Amanda E. Gross

from Team JuaBar IMPACT 2012 project proposal

Within the next few weeks, the three teams of CCA students who won IMPACT Social Entrepreneurship Awards will be heading to Alaska, Tanzania, and Mexico to attempt innovative social transformations. Bolstered by the support of their $10,000 IMPACT grants and their community partner organizations, the teams -- KVAK TV, JuaBar, and 20/20 FOTO -- will work to empower three different communities to address pressing local concerns. Each team brings together a mix of graduate and undergraduate students from different academic programs.

IMPACT is one of the anchor programs at CCA's Center for Art and Public Life, providing students with opportunities to build relationships for social change. It is about innovation, community, collaboration, and making. It celebrates the entrepreneurial drive of CCA students combined with their desire to create a tangible, positive influence within a specific community.

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Posted on Thursday, June 21, 2012 by Allison Byers

Ten years ago, when I wrote The Making of a Discipline: The Making of a Title, 2002, there was a big debate on: Is experience design about online and mobile interfaces or is it something more? Forward-thinking initiatives, like the AIGA’s Advance for Design, began the conversation at the center of the convergence of the media, technology, and business worlds. Started by Clement Mok and Terry Swack, and supported by Ric Grefe, this group of people met periodically for several years to talk about the changes in the above industries and how to both manage and communicate them.

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Posted on Thursday, June 7, 2012 by Allison Byers

Forget b-school. These days, d.school is the place to go.

Stanford University's d.school—the Hasso Plattner Institute of Design—has gained recognition in recent years for introducing the trendy, but murky, problem-solving concept known as "design thinking" to executives, educators, scientists, doctors and lawyers. Now other schools are coming up with their own programs.

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Posted on Monday, April 30, 2012 by Allison Byers

If you want to make a major impact on solving the country’s health care crisis . . . you go to design school, right? OK, so it may not be the obvious choice (yet!), but for Adam Dole (MBA in Design Strategy 2010) it was the best choice. He now has his dream job as a business planning manager for the Mayo Clinic. He is based in Silicon Valley and serves as a member of a “new ventures” team, focusing on identifying and incubating future Mayo Clinic commercial products, services, and businesses.

Back in 2008, when Dole realized that an MBA was what he needed to take his career to the next level, he knew from extensive professional experience that something was missing from almost all of the programs he was researching. Determined not to go the traditional business-school route, he saw clearly how the hybrid curriculum of CCA’s MBA in Design Strategy program would be perfect for his purposes.

Ready for Anything

Dole leverages his CCA MBA training on a daily basis. He hit the ground running at the Mayo Clinic by being able to effectively identify and evaluate new opportunities using a hybrid approach: Creative thinking defines what is possible, and analytical thinking determines what is required to bring new ideas to fruition. “Our health care system is on the brink of bankrupting our country,” he says. “We are now raising the first generation of children who are expected to live shorter lives than their parents. We can no longer rely on traditional thinking and existing models to solve these problems. Nor will they be solved by incremental improvements in operational efficiencies. Real solutions will require a systems-thinking approach.”

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Posted on Thursday, November 17, 2011 by Clay Walsh

Congratulations to this year's juried R.A.W. Video (real artists at work) contest winners! The contest, open to all current CCA students, challenged contestants to create a two-minute (maximum) high-resolution digital film (including audio) with “In and Out of the Studio" as the required theme.

The goal was to encourage students to pick up their digital camcorders and highlight their community at CCA—whether in the classroom, studio, residence hall—or away from the college altogether. And the goal was definitely met several times over!

2011 R.A.W. Video Contest Winners

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Posted on Monday, November 14, 2011 by Allison Byers

These M.B.A.’s, which focus on design, don’t require sketch pads but do teach creative thinking.

Although CEOs claim to value creativity, they rarely consider candidates with backgrounds in visual arts for job opportunities. At least that's the view of Ray Allen, provost and vice president for academic affairs at Maryland Institute College of Art, who is willing to shoulder some of the blame.

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Posted on Thursday, November 3, 2011 by Lindsey Westbrook

Social Craft builds a home on the campus of Srishti School of Art, Design, and Technology in Bangalore

$10,000: It's a daunting amount of money to a student, especially when the task is to spend it in three months on a single project. But three CCA student IMPACT teams proved up to the challenge in summer 2011.

The IMPACT: Social Entrepreneurship Awards is a new initiative at CCA, run by the Center for Art and Public Life under the direction of Center director Sanjit Sethi and program manager Rebecca Wolfe. It is one of a trio of unique programs managed by the Center that connect students with outside communities to address specific, real-world problems.

The three winning IMPACT teams had competed against numerous other contenders, and they all had what the judges were looking for: They were interdisciplinary, they had strong relationships with their proposed community partners, they were attentive to a relevant social and humanitarian need, and they balanced innovation and pragmatism.

Sanjit Sethi says, "The name of this speaks for itself. At its core the IMPACT program is about innovation, community, collaboration, and making. It celebrates the entrepreneurial drive of CCA students combined with their desire to create a tangible, positive impact within a specific community."

(Note to students: Info sessions for summer 2012 IMPACT are happening in San Francisco on Nov. 8 and 17 at 6 p.m. in the Timken reception area, and in Oakland Nov. 9 at 6 p.m. in front of A2 Cafe.)

The year-one IMPACT teams reported on their completed projects on September 29, 2011, in Timken Lecture Hall on CCA's San Francisco campus.

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Posted on Wednesday, August 24, 2011 by Calvin Mays

Facebook headquarters, now in Menlo Park, was just one stop on the tour

Calvin Mays graduated from the MBA in Design Strategy program in spring 2011.

Nathan Shedroff, chair of the MBA in Design Strategy program at California College of the Arts, has a vision: to redefine the future of MBA education. In the spring 2011 semester, students in the program’s second-year cohort got the unique opportunity to take an elective that offered a look into the unpredictable and hyper-fast-paced world of entrepreneurship.

What risk-taking student wouldn’t jump at the chance to learn from two highly educated and venturesome professors (Teddy Zmrhal and Edward West): well-seasoned entrepreneurs with strong ties to, and deep roots in, the world’s hottest bed of deal-seeking venture capitalists, angels, accelerators, and incubators?

We were in for a sightseeing jaunt like no other—a VIP-guided tour into the mecca of start-up activity, the belly of the beast, Silicon Valley. We were all excited to actively participate in open and candid dialogues with some of the world’s most brilliantly innovative entrepreneurs, companies, and investors.

Being a risk-taking entrepreneur myself, I enrolled in the class in hopes of learning more than just textbook advice on the rigors of risk, or product and service differentiation. At first glance the syllabus looked a bit light: an inviting introduction, the usual grading system, a presentation assignment, and another assignment personally tailored to our venture projects from other courses.

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Posted on Monday, July 11, 2011 by Lindsey Westbrook

The Student Annual: MBA in Design Strategy
CCA DMBA, 2010
Paperback, 92 pages, $25

A collection of projects, articles, and documentation by students in the second year of CCA's groundbreaking MBA in Design Strategy program. The book shows off the best of the student work and demonstrates the skills and abilities resulting from the program. It is edited by program chair Nathan Shedroff.

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