Ten years ago, Laura Kramer (Graphic Design 2002) was sitting at a desk in a classroom at CCA. Today, she barely has time to sit down at her desk . . . in her office at one of the most influential fashion houses in the world, where she collaborates with many of today’s top fashion industry leaders. Kramer is the in-house art director at Oscar de la Renta.
The job encompasses a vast range of responsibilities: directing photo shoots, editing video, producing visuals for fashion shows, and shooting in-house. She also takes part in designing fragrance packaging, trunk show invitations, web assets, and social media platforms. "It's a family-run business," she explains, "so we all wear many hats."
Fashion Week Challenge
Last month was Kramer's first experience with New York Fashion Week. "The process is very hands-on. While photographing the fittings in the showroom with Oscar and the creative team, I recognize how amazing it is to be so closely involved in the process.” She manages the visuals both in preparation for the show and the night it takes place, including organizing the videographers and photographers in the pit to ensure the collection is well captured on the runway. The moment the show is over, she is editing video, uploading photographs to the website, and planning for look books. "At times it's stressful, but you step back and think, 'Wow, this is incredible -- I never thought I would end up here.'"