Along the walk to the cafeteria, a poster reads: "Eventually everything connects." Another, "People not pixels." In the atrium, "Hack the graph," and in the corridor, "Empathy. Have some!"
This sounds like it could very well be CCA's campus, but it's actually Facebook’s. Each poster is stamped at the bottom with the words: "Poster brought to you by your friends at the Facebook Analog Research Laboratory."
Facebook designer and CCA Graphic Design faculty member Tim Belonax calls the Analog Research Laboratory -- known around Facebook simply as the Analog Lab -- "a playground for a print designer. There are very few places around the Bay Area where a lover of handmade graphic design would encounter such amazing facilities."
Wired magazine has called it "Facebook's secret propaganda arm." The Huffington Post dubs it "a slogan factory where techies get tactile."