Matthew Lew’s love of music has turned him into a bit of a design rock star.
In fall 2013, the CCA student (Graphic Design 2015) received a Typography 3 assignment from faculty member David Asari. Lew’s project, a total redesign of the iconic Ticketmaster ticket, got him ink in two leading magazines, Fast Company and Wired, and attention from business leaders and numerous designers, from Facebook to Dropbox, TicPic, Eventbrite, and yes, Jared Smith, the North American president of Ticketmaster.
Lew chose to reconsider Ticketmaster tickets because of his love of concerts. “The design is as old as the cassette tape; they are difficult to read and visually do not give any justice to the experience of live entertainment. It’s the only major ticket service that still prints tickets, and it lacks suitable anti-counterfeiting measures.”