Sputnik is CCA's in-house, award-winning undergraduate design studio. Sputnik is a unique model that simulates (and in many ways certainly is) a typical professional client/agency relationship, where the client is a CCA staff member with a project, and the agency is Sputnik. Graphic Design faculty member Bob Aufuldish has been the faculty advisor for Sputnik since its inception in 1995.
Aufuldish has taught at CCA since 1991. In 1990 he cofounded the graphic design studio Aufuldish & Warinner. He has designed diverse projects for such clients as Adobe, Advent Software, the American Institute of Architects, the Center for Creative Photography, the Denver Art Museum, Emigre, the de Young Museum in San Francisco, and the San Francisco Museum of Modern Art. In 1995 he launched the digital type foundry fontBoy to manufacture and distribute his fonts.
Here he talks to Nathanael Cho, Deborah Lao, and Liz Tran, all current Sputnik students, about the Sputnik experience. The interview was part of an exhibition-making advanced studio course led by Jon Sueda, in which the three were enrolled in spring 2012.
How did the idea for CCA's student-staffed, in-house design studio come about?
In 1995, the CCA board committee overseeing publicity was reviewing all the stuff the college was publishing. The chair of that committee was a former advertising agency person, and he said, "This stuff is terrible. We need to do something about this." At the time, the college didn't have the resources to hire people to design everything and manage all the projects that needed to go out.
David Meckel (now CCA's director of research and planning) knew I had gone to a school that had an in-house graphic design studio staffed by students. I told him what that program was like, and we decided to start something like it here. In the beginning, it was myself working with CCA vice president for communications Chris Bliss and two students, Eric Heiman and Nadine Stellavato. We didn't do a lot of work -- just a few projects here and there. This is because people were a bit skeptical about a group of students being able to pull off important projects. My attitude always was: All you need to do is point students in the right direction, and they'll do great work. I was right!Read the rest